# TAT Highlights Thailand’s Tourism Excellence at ITE HCMC 2025

- Link: https://www.thailand-business-news.com/press-release/243382-tat-highlights-thailands-tourism-excellence-at-ite-hcmc-2025
- Published: 2025-09-07T10:07:33+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand (TAT) showcased “The New Thailand” at ITE HCMC
2025, promoting ASEAN tourism collaboration. Their strategy includes air connectivity,
cultural experiences, and sustainable tourism initiatives.**

## Thailand’s Vision at ITE HCMC 2025

Bangkok, 4 September 2025 – The Tourism Authority of Thailand (TAT) is marking its
presence at the International Travel Expo Ho Chi Minh City 2025 (ITE HCMC 2025) 
from 4-6 September. Showcasing “The New Thailand” vision, TAT aims to bolster tourism
growth and regional connections across ASEAN. Ms. Thapanee Kiatphaibool, TAT Governor,
emphasized Thailand’s commitment to enhancing ASEAN tourism through collaboration
and innovative cultural experiences.

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## Innovative Contributions and Exhibitions

Ms. Thapanee participated in discussions on embracing digital and green transformation.
At the Thailand Pavilion, six Thai tourism businesses, including Chiang Mai Night
Safari and SAii Hotels & Resorts, are presenting diverse offerings. Visitors can
explore Thai cultural heritage through fabric demonstrations and traditional costume
experiences, highlighting the nation’s active role in regional tourism dialogue.

## Future Plans and Strengthening Ties

Looking ahead, TAT is celebrating the upcoming 50th anniversary of Thai-Vietnamese
relations in 2026 with the “Thái Lan, càng hiểu càng yêu” campaign. With a focus
on sustainable practices, TAT introduces the STAR program and the “Trusted Thailand”
certification to ensure safe travel. Expanding air connectivity, including new routes
like Bangkok–Hai Phong, bolsters tourism, expecting 900,000 Vietnamese arrivals 
by 2026.

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**Source** : [TAT showcases Thailand’s tourism leadership at ITE HCMC 2025](https://www.tatnews.org/2025/09/tat-showcases-thailands-tourism-leadership-at-ite-hcmc-2025/?utm_source=rss&utm_medium=rss&utm_campaign=tat-showcases-thailands-tourism-leadership-at-ite-hcmc-2025&rand=55352)