# Thailand drives journey to sustainable tourism leadership

- Link: https://www.thailand-business-news.com/press-release/249202-thailand-drives-journey-to-sustainable-tourism-leadership
- Published: 2025-10-04T10:01:08+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand reaffirms commitment to sustainable tourism 
via the Sustainable Tourism Goals and STAR initiative, collaborating globally to
enhance cultural preservation, environmental stewardship, and community wellbeing.**

## Thailand’s Commitment to Sustainable Tourism

The Tourism Authority of Thailand (TAT) is leading in sustainable tourism by integrating
its 17 Sustainable Tourism Goals (STGs) and the Sustainable Tourism Acceleration
Rating (STAR). This initiative collaborates with local and global partners to create
enduring value for people, the planet, and prosperity. According to TAT Governor
Ms. Thapanee Kiatphaibool, sustainability in tourism is pivotal in preserving culture,
protecting nature, and uplifting communities.

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## Innovations and Recognitions

Introduced in 2023, STGs align with the United Nations Sustainable Development Goals,
emphasizing governance, socio-economic impact, cultural preservation, and environmental
responsibility. The STAR initiative assesses tourism operators on their sustainability
achievements, involving over 2,300 businesses by 2025. Complementary certifications
like the Trusted Thailand Stamp enhance global confidence in Thailand as a quality
destination.

## Global Collaborations and Future Vision

TAT aims to redefine tourism through The New Thailand Vision 2026 and STGs 2030,
promoting quality, value-driven growth. Collaborations with international networks,
like the Meaningful Thailand programme, highlight Thailand’s sustainable offerings.
According to Ms. Thapanee, these partnerships inspire the global industry to embrace
sustainability as a shared responsibility, positioning Thailand as a model for responsible
tourism.

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**Source** : [Thailand drives journey to sustainable tourism leadership](https://www.tatnews.org/2025/10/thailand-drives-journey-to-sustainable-tourism-leadership/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-drives-journey-to-sustainable-tourism-leadership&rand=55352)