# Thailand Secures Two Prestigious Global Awards for Smart Tourism Innovation at World Tourism Awards 2025

- Link: https://www.thailand-business-news.com/press-release/253065-thailand-wins-two-global-honours-at-world-tourism-awards-2025-for-smart-tourism-innovation
- Published: 2025-10-31T10:08:23+07:00
- Author: Tourism Authority of Thailand

**Thailand’s Tourism Authority won two World Tourism Awards 2025, highlighting its
leadership in Smart Tourism through digital innovations like TAT-AI and the “Half-
Half Thai Travel” campaign.**

## Thailand Shines at World Tourism Awards

Thailand’s tourism leadership was highlighted as it secured two awards at the World
Tourism Awards 2025 in Brussels. The Tourism Authority of Thailand (TAT) was honored
for its excellence in Smart Tourism, showcasing advancements in digital innovation
and competitiveness. The event celebrated TAT’s achievements in implementing AI 
and data intelligence in the tourism sector.

ADVERTISEMENT

## Award-Winning Initiatives

TAT earned the “Best Use of AI in Travel” for its TAT-AI initiative, a groundbreaking
project enhancing Thailand’s tourism data infrastructure. The “Half-Half Thai Travel”
campaign also clinched the “Most Innovative Tourism Campaign” title. These accolades
emphasize TAT’s commitment to digital transformation and strategic marketing, positioning
Thailand as a leading Smart Tourism destination globally.

## Future-Forward Strategies

Mr. Kittipong Prapattong, TAT’s Deputy Governor for Digitalisation, received the
awards, highlighting TAT’s role in driving a digital ecosystem. The proactive initiatives
supported local economies, enhanced traveler experiences, and fostered inclusive
growth. With significant economic contributions, such as generating 35 billion Baht,
TAT aims to strengthen Thailand’s position as a Smart Tourism Hub in Asia.

### Related**Posts**

###  󠀁[Phuket named top wellness destination by Canadian travellers](https://www.thailand-business-news.com/press-release/331672-phuket-named-top-wellness-destination-by-canadian-travellers)󠁿

###  󠀁[Thailand Says No Final Agreement Reached in EU FTA Talks](https://www.thailand-business-news.com/european-union/330232-thailand-says-no-final-agreement-reached-in-eu-fta-talks)󠁿

###  󠀁[ASEAN+3 Macroeconomic Research Office releases the 2026 ASEAN+3 Financial Stability Report](https://www.thailand-business-news.com/asean/329046-asean3-macroeconomic-research-office-releases-the-2026-asean3-financial-stability-report)󠁿

###  󠀁[Anutin and Blair Talk About Thailand’s Economic Transformation](https://www.thailand-business-news.com/national/328673-anutin-and-blair-talk-about-thailands-economic-transformation)󠁿

**Source** : [Thailand wins two global honours at World Tourism Awards 2025 for Smart Tourism innovation](https://www.tatnews.org/2025/10/thailand-wins-two-global-honours-at-world-tourism-awards-2025-for-smart-tourism-innovation/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-wins-two-global-honours-at-world-tourism-awards-2025-for-smart-tourism-innovation&rand=55352)