# Culture Ministry Unveils 76 Unseen Thai Treasures

- Link: https://www.thailand-business-news.com/press-release/321426-culture-ministry-unveils-76-unseen-thai-treasures
- Published: 2026-07-26T15:46:46+07:00
- Author: PRD Thailand

**The Culture Ministry has chosen 76 cultural treasures in Thailand to enhance tourism
and support local economies through the “Unseen Thai Thai” program, including destinations,
festivals, and community experiences.**

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## Key Points

 * The Culture Ministry has chosen 76 cultural treasures through the “Unseen Thai
   Thai” program to boost cultural tourism and local economies via the “ROOT to 
   RICH” concept. This includes 60 destinations and 16 festivals, showcasing diverse
   cultural sites like ancient rock paintings and unique community traditions.
 * Selected attractions range from the 3,000-year-old Pha Daeng rock paintings in
   Kanchanaburi to Krabi’s batik heritage. The ministry aims to enhance these cultural
   sites and festivals, promote them digitally, and develop tourism routes linking
   various provinces.
 * Local community participation, including cultural entrepreneurs and folk artists,
   is encouraged to transform cultural heritage into sustainable economic opportunities.
   Full details and an official guidebook can be accessed online for travelers and
   researchers interested in Thailand’s rich cultural heritage.

 The Culture Ministry has selected 76 cultural treasures from across Thailand under
its “Unseen Thai Thai” program to promote cultural tourism and create new economic
opportunities for local communities through the “ROOT to RICH” concept. 

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Culture Minister Sabeeda Thaised said the selections include 60 cultural tourism
destinations and 16 festivals, traditions, and community lifestyle experiences. 
They range from the 3,000-year-old Pha Daeng rock paintings in Kanchanaburi and 
the Pha Phueng Stone Forest in Kalasin to the laterite temple in Kamphaeng Phet,
Krabi’s batik heritage, and the Fire Polo tradition in Chaiyaphum. 

The ministry plans to upgrade selected attractions and festivals, expand digital
promotion, develop cultural tourism routes linking destinations within and between
provinces, and encourage participation by local communities, cultural entrepreneurs,
folk artists, and the private sector. The campaign seeks to turn cultural heritage
into long-term economic opportunities while supporting local economies.

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The complete list of the 76 selected cultural attractions and the official “Unseen
Thai Thai” guidebook are available online at https://online.fliphtml5.com/bookcase/
sqrxv/. The publication features each province’s selected cultural attraction or
tradition, providing an information resource for travelers, researchers, and anyone
interested in Thailand’s cultural heritage.

**Source** : [Culture Ministry Unveils 76 Unseen Thai Treasures](https://thailand.prd.go.th/en/content/category/detail/id/52/iid/525670)