The Culture Ministry has chosen 76 cultural treasures in Thailand to enhance tourism and support local economies through the “Unseen Thai Thai” program, including destinations, festivals, and community experiences.
Key Points
- The Culture Ministry has chosen 76 cultural treasures through the “Unseen Thai Thai” program to boost cultural tourism and local economies via the “ROOT to RICH” concept. This includes 60 destinations and 16 festivals, showcasing diverse cultural sites like ancient rock paintings and unique community traditions.
- Selected attractions range from the 3,000-year-old Pha Daeng rock paintings in Kanchanaburi to Krabi’s batik heritage. The ministry aims to enhance these cultural sites and festivals, promote them digitally, and develop tourism routes linking various provinces.
- Local community participation, including cultural entrepreneurs and folk artists, is encouraged to transform cultural heritage into sustainable economic opportunities. Full details and an official guidebook can be accessed online for travelers and researchers interested in Thailand’s rich cultural heritage.
The Culture Ministry has selected 76 cultural treasures from across Thailand under its “Unseen Thai Thai” program to promote cultural tourism and create new economic opportunities for local communities through the “ROOT to RICH” concept.
Culture Minister Sabeeda Thaised said the selections include 60 cultural tourism destinations and 16 festivals, traditions, and community lifestyle experiences. They range from the 3,000-year-old Pha Daeng rock paintings in Kanchanaburi and the Pha Phueng Stone Forest in Kalasin to the laterite temple in Kamphaeng Phet, Krabi’s batik heritage, and the Fire Polo tradition in Chaiyaphum.
The ministry plans to upgrade selected attractions and festivals, expand digital promotion, develop cultural tourism routes linking destinations within and between provinces, and encourage participation by local communities, cultural entrepreneurs, folk artists, and the private sector. The campaign seeks to turn cultural heritage into long-term economic opportunities while supporting local economies.
The complete list of the 76 selected cultural attractions and the official “Unseen Thai Thai” guidebook are available online at https://online.fliphtml5.com/bookcase/sqrxv/. The publication features each province’s selected cultural attraction or tradition, providing an information resource for travelers, researchers, and anyone interested in Thailand’s cultural heritage.
