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3 Simple Reasons Booklets and Flyers Will Boost Your Sales in 2019

Unlike scrolling down the website or an app, a printed marketing material make your prospect memorize your offer better

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When it comes to advertising, businesses have countless options. With the rising popularity of digital marketing, companies off all sizes can target potential clients without stepping a foot out of the door.

Corporations with bigger marketing budgets can benefit from mass marketing such as billboard and LED screen advertising.

In 2019, your marketing options are only limited by the amount of money you wish to spend.

With these diverse online and offline options, it may seem like a more traditional flyer and booklet distribution is becoming less of a priority. However, you will be surprised to learn that many companies wouldn’t let go of this marketing technique. Here’s why.

3 Reasons Why Booklets and Flyers Still Have a Massive Effect on Sales in 2019

A Thailand representative office is essentially a branch of a foreign corporation
Unlike scrolling down the website or an app, a printed marketing material make your prospect memorize your offer better

Distributing printed marketing materials is a classic for a reason — it works, and you can be as creative as you want with flyers and booklets. Despite living in the digital age, marketers still use these old-school promotional products.

Flyers and booklets are tangible marketing tools that consumers get to keep

There’s something special about receiving tangible promotional products. Unlike scrolling down the website or an app, a printed marketing material make your prospect memorize your offer better.

If your customers don’t have time to go through your material right away, they can always come back to it later.

They might not buy on impulse but when they need a service you offer, you will be the first company they will think of.

You will be able to provide just enough information to draw consumers in

Using booklets and flyers you also get the ability to educate your customer without constantly exposing her to your ads online.

Booklets and flyers provide you with enough space to share all the necessary information with your audience.

Unlike Display ads or tweets, you can describe your products and services without being afraid of running out of characters.

Using booklets and flyers you also get the ability to educate your customer without constantly exposing her to your ads online.

Due to the phenomenon called “ad blindness”, it takes 21 ad exposure to convince the customer to buy from you. Imagine the amount of money you must spend to retarget your audience! With booklets and flyers, you only pay once.

You can be as creative as you want with your content

There are many things you can do to attract customers to your content. You can add promos exclusive to booklet receivers, or even coupons that they can use whenever they want.

Apart from the content itself, presentation and design are critical to a successful flyer campaign. Don’t forget to put emphasis on your CTA to invite your prospect to act. Use white space wisely and include design element that will resonate with your audience.

Let Gogoprint Help You with Your Printing Needs

When it comes to marketing, it is essential that you tap all the avenues to market your product or service. The marketing method of distributing flyers and booklets is one of the easiest yet effective ways you can draw potential clients and customers in without overspending.

If you are looking for affordable yet quality printing services in Thailand, check out Gogoprint. They have a variety of online templates and a free design service to make sure you get the best product. Boost your sales this 2019 with effective marketing tools like flyers and booklets now.

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Ecommerce

Thailand Ecommerce Market: Shooting For Success

At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce market value is expected to surge to 13 billion USD by 2025 on the back of strong global demand for Thai products.

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Thailand’s nascent e-commerce industry is thriving and making serious money. According to the Ministry of Digital Economy and Society, Thai e-Commerce grew the most in ASEAN, the value of Thai ecommerce grew 14% in 2018, estimating that the value would increase to USD 103 billion, and its growth is expected to hit 20% this year.

The region is flourishing

According to the report Asia-Pacific B2C E-Commerce Market, over one half of total global online retail sales happens in the Asia-Pacific region. Over 50% of all the online shopping for retail goods and services takes place in the Asia Pacific region, and South-East Asia accounts for about 40% of the e-commerce market of the region.

Southeast Asia is definitely a new big e-commerce hit, and the region is currently a very attractive market for big players involved globally in the e-commerce sector and smaller local companies.

At a reflection point of Internet penetration and mobile devices rapid spread, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new purchasing products and services online opportunities.

According to the latest e-Conomy Southeast Asia 2018 report from Google and Singapore-based Temasek, the digital economy in Southeast Asia is on track to hit $240 billion by 2025, which is $40 billion more than previous estimates.

The digital economy in Southeast Asia is on track to hit $240 billion by 2025

As e-commerce continues to grow exponentially, Southeast Asia will account for 20% of worldwide e-commerce by as early as 2022.

Thriving Market

With a GDP worth of USD 602 billion, Thailand is the second largest economy in Southeast Asia, surpassed only by Indonesia. In addition to that, according to EcommerceIQ research, Thailand is also the second largest Business-to-Consumer (B2C) e-commerce market in the region.

At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce market value is expected to surge to 13 billion USD by 2025 on the back of strong global demand for Thai products.

As Ebay’s General Manager for Hong Kong, Taiwan and Southeast Asia border trade Jenny Hui has stated, Thai products are in global demand, with jewelries and watches, health and beauty products, auto parts, home and garden, and collectibles rapidly gaining popularity.

Electronics is currently the leading product category, accounting for USD 1.3 billion market share.

Fashion is second, accounting for USD 525 million. According to Statista, online shoppers in Thailand spend on average $283.95 USD online annually, and four years from now, this sum is expected to grow to $401.73 USD.

Young Mobile-First Generation of Users

What makes the country a true breeding ground for ecommerce is its great number of internet users – one of the highest in Southeast Asia. At present, Thailand has an Internet penetration rate of 57.4% with Millennials making up the majority and spending on average 53.2 hours a week online.

When comparing the number of Internet users over the past 10 years, there were only 16.1 million Internet users in 2008 and the number reached approximately 45 million in 2018; moreover, at present there are 124.8 million mobile subscribers, 44 million people using LINE messenger and 52 million Facebook users.

Internet-savvy young people here definitely play a key role in driving mobile commerce. Thailand is a regional leader in mobile commerce, as 52% of online transactions take place via mobile devices (only South Korea is higher with 58%). According to the Thailand Marketing Research Society, 71% of smartphone users in Thailand shop online an average of twice a month, while 90% intend to shop online in the future. 

On top of that, a growing middle class with increasing incomes also plays a huge role in this surge trend.

Big players bet big on it

Thailand’s market size and e-commerce potential has made it an appealing market to foreign investment. In the last two years, Chinese Internet giants like Alibaba and JD.com have invested in Thailand.

Alibaba through its USD $3.7 billion investment in Lazada in 2018, and USD $306 million injection into the first stage of the Eastern Economic Corridor (EEC), while JD.com has poured USD $457 million into a joint-venture with Thailand’s leading retail conglomerate, Central Group. E-commerce is the leading category that has received the greatest foreign investment compared to payment, logistics, fintech and food and beverage sectors.

Consequently, the increase in interest from foreign investors in Thailand’s e-commerce sector has encouraged local firms to increase their competitiveness and encouraged more SMEs in Thailand to innovate in the areas of online commerce, fintech and artificial intelligence. The investment also resulted in more joint ventures between offline wholesale companies and online companies.

Affiliate marketing opportunities

According to affiliate network Indoleads, e-commerce success brings also a bunch of great affiliate-marketing offers. About 97% of all Thailand’s ecommerce brands use affiliate marketing to attract customers. That means the opportunities for publishers are limitless, and the programs are abundant.

Lazada, Shopee and JD Central are one of the most attractive ones. The three platforms have strong financial support from larger firms. Lazada is backed by Chinese e-commerce giant Alibaba, while Shopee is supported by Tencent, another massive Chinese company. JD Central is a joint venture of China’s JD.com and Thailand’s Central Group.

These three online marketplaces in Thailand are drawing each in over 30,000,000 sessions per month, providing brands with high visibility, and give publishers a higher chance to earn commission through sales.

Not only big international players have appealing affiliate programs. A variety of local e-commerce stores widely use affiliate marketing. For example, Namu life, a leading retailer of skincare products produced with natural ingredients, is one of the most popular shops in this niche. It is not a secret that skincare products are always in high demand in Thailand, so there is always a great choice of online stores selling them.

Another one is CMART, Thailand’s most popular e-commerce website, selling almost everything from electronics to health and beauty products and providing top-notch service. CMART has developed a successful multi–channel strategy and innovative operating model.

The travel aggregators and platforms, such as Bookaway, are also extremely popular not only among locals, but also thousands of foreigners permanently living in Thailand.  

In the perspective of flourishing Thailand ecommerce market, affiliate marketing is very likely to present real and meaningful chance to reach consumers in novel, creative way to drive performance-based results. Publishers definitely should consider this option for sure.

Indoleads are happy to present you all these amazing opportunities. Indoleads is one of the leading affiliate platforms in South-East Asia. They have 500 CPS/CPL/CPA direct affiliate offers from over 60 countries around the globe. Our team is dedicated to your affiliate business success, so join Indoleads to promote Thailand brands and cut a piece of cake from their enormous revenue!

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Banking

Aspire Set to Become First SME Neobank in Southeast Asia with US$32.5 Million Raise

The recent financing has been led by Mass-Mutual Ventures Southeast Asia with participation from Silicon Valley’s Arc Labs and existing investors Y Combinator, Hummingbird and Picus Capital.

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SINGAPORE, August 1st 2019. Y Combinator backed Aspire, who is on a mission to reinvent SME banking across Southeast Asia, announced today a US$32.5 million raise.

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Press Release

How is Thailand Bringing Technology to the Table?

In Asia, a country like Thailand has taken the initiative to implement agricultural biotechnology in its industry. The country has long been considered as the kitchen of the world since it’s agricultural exports play a crucial role in its GDP.

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Technology is revamping how the world works. We are leaving in a tech-savvy world where technological advancements are making their way to every industry.

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