Journalistic ethics and standards are fundamental principles that guide the practice of journalism. These principles aim to ensure the integrity and credibility of news reporting and include values such as truthfulness, accuracy, independence, objectivity, fairness, and accountability.
Editorial Mission Statement
At Thailand Business News, we are committed to delivering trustworthy, insightful, and impactful journalism that serves as a beacon for business leaders, investors, policymakers, and the broader public interested in Thailand’s economic landscape. Our editorial mission is rooted in the fundamental ethical principles of journalism, ensuring that our reporting upholds the highest standards of integrity, transparency, and accountability. We aim to inform, engage, and empower our audience with accurate, timely, and balanced coverage of Thailand’s business, financial, and economic developments.
Our Core Principles
- Ethical Practice
We are dedicated to ethical journalism that prioritizes truth, fairness, and independence. Our reporting is free from undue influence, whether from political, commercial, or personal interests. We verify facts rigorously, seek multiple perspectives, and correct errors promptly and transparently. Our journalists adhere to a strict code of conduct, avoiding conflicts of interest and ensuring that sponsored content is clearly distinguished from editorial material. - Good Governance
Thailand Business News operates with a commitment to good governance, both in our internal practices and in the stories we cover. We hold ourselves accountable through clear editorial policies, including guidelines on sourcing, attribution, and editorial independence. We also shine a light on governance issues within Thailand’s business and financial sectors, advocating for transparency, anti-corruption measures, and responsible corporate practices that contribute to sustainable economic growth. - Self-Regulation
We believe in the power of self-regulation to maintain journalistic integrity. Our editorial team engages in continuous reflection and review to ensure our work aligns with our mission and ethical standards. We welcome feedback from our readers and are committed to addressing concerns through an open and responsive process. An internal editorial board oversees our adherence to these principles, ensuring consistency and accountability in our reporting. - Engagement with the Public
Our mission extends beyond reporting the news—we aim to foster meaningful dialogue with our audience. We engage with the public by providing platforms for discussion, responding to reader inquiries, and incorporating public perspectives into our coverage where relevant. Through newsletters, social media, and community events, we strive to build a collaborative relationship with our readers, ensuring that our journalism reflects the needs and interests of the communities we serve.
Our Commitment to Thailand’s Business Community
Thailand Business News is dedicated to covering the full spectrum of Thailand’s economic landscape—from the performance of the Stock Exchange of Thailand (SET) and the SET50 Index to the challenges of law enforcement, visa policies, and their impact on tourism and investment. We highlight key sectors such as finance, energy, tourism, and real estate, providing in-depth analysis and actionable insights for our readers. Our goal is to support informed decision-making by delivering news that is not only accurate but also contextualized within Thailand’s unique cultural, political, and economic framework.
Our Promise to Readers
Thailand Business News pledges to remain a trusted source of information in a rapidly evolving world. We will continue to adapt to new challenges—whether technological, economic, or societal—while staying true to our core values. We invite our readers to hold us accountable, engage with our content, and join us in our mission to illuminate the forces shaping Thailand’s economic future.
- Truthfulness and Accuracy: Journalists are expected to be as accurate as possible, using reliable sources and proper quoting. They must verify information and avoid publishing unverified claims.
- Independence: Journalists should remain independent from commercial, political, and personal interests that might influence their reporting. This includes avoiding conflicts of interest and maintaining editorial independence.
- Fairness and Impartiality: Reporting should be fair and balanced, presenting diverse perspectives and avoiding bias. Journalists should treat all subjects with respect and consider the impact of their reporting on individuals and communities.
- Accountability: Journalists must take responsibility for their work and promptly correct any errors. They should be transparent about their methods and sources, and be open to public scrutiny.
- Transparency: While transparency is important, it does not justify lowering standards of fairness or truth. Journalists should acknowledge any commercial, political, or personal relationships that might affect their reporting.
- Public Interest: Journalism’s primary obligation is to the public, providing information that empowers individuals to make informed decisions. This includes holding those in power accountable and ensuring that the public has access to important information.
- Avoiding Harm: Journalists should be mindful of the potential harm their reporting might cause, especially to vulnerable individuals, and strive to minimize such harm.
These principles are widely recognized and are often outlined in codes of ethics by professional journalism organizations such as the Society of Professional Journalists (SPJ) and the Radio Television Digital News Association (RTDNA).
Seeking Truth and Sharing It with Authenticity
- Take responsibility for accuracy.
- Verify information and use original sources.
- Provide context and avoid misrepresentation.
- Be cautious with promises and identify sources clearly.
- Consider motives before granting anonymity and explain it.
- Seek subjects for response to criticism.
- Avoid surreptitious methods unless necessary.
- Hold power accountable and support civil exchange of views.
- Serve as watchdogs over public affairs and ensure access to public records.
- Provide relevant source material.
- Highlight diversity in human experience and avoid stereotyping.
- Label advocacy and commentary.
- Never distort facts or context, and clearly label illustrations.
- Never plagiarize; always attribute.
Take initiative and Act Independently
- Steer clear of any real or perceived conflicts of interest and disclose any unavoidable ones.
- Decline gifts, favors, fees, complimentary travel, and preferential treatment, and steer clear of political and other external activities that could compromise your integrity or impartiality, or harm your credibility.
- Be cautious of sources that offer information in exchange for favors or money; do not pay for news access.
- Clearly identify content from external sources, regardless of whether it is paid for.
- Do not give preferential treatment to advertisers, donors, or any other special interests, and resist both internal and external pressures to sway coverage.
Fighting Misinformation
- Be Critical of Sources: Always question the source of information. Look for established, reputable news outlets with a history of accuracy and objectivity.
- Verify Information: Don’t rely on a single source. Cross-reference information with multiple reputable sources to ensure accuracy and completeness.
- Check for Bias: Be aware of potential bias in news reporting. Consider the source’s political leanings, funding, or agenda.
- Examine Headlines and Images: Be wary of clickbait headlines and manipulated images, as they can be used to mislead.
- Consider the Author’s Expertise: Evaluate the credentials and expertise of the author. Does the author have relevant knowledge or experience?
- Recognize Emotional Manipulation: Fake news often relies on emotional appeals to manipulate readers. Be cautious of content that evokes strong emotions like fear, anger, or outrage.
