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Thailand Property developer Sansiri targets low price housing segment

Thai listed developer Sansiri has revised its 2010 sales target up to THB25 billion (US$822 million) and increased its land purchase budget from THB7 billion (US$230.2 million) to THB10 billion (US$328.8 million) as it plans to jump into the low-priced housing market during the last quarter of the year.

Daniel Lorenzzo

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sansiri dcondo

Thai listed developer Sansiri has revised its 2010 sales target up to THB25 billion (US$822 million) and increased its land purchase budget from THB7 billion (US$230.2 million) to THB10 billion (US$328.8 million) as it plans to jump into the low-priced housing market during the last quarter of the year.

Apichart Chutrakul, Sansiri’s CEO (right) and Samatcha Promsiri, Vice President for Corporate Marketing at the recent press conference. Thai listed developer Sansiri has revised its 2010 sales target up to THB25 billion (US$822 million) and increased its land purchase budget from THB7 billion (US$230.2 million) to THB10 billion (US$328.8 million) as it plans to jump into the low-priced housing market during the last quarter of the year. The company earlier set its sales target for this year at THB22 billion (US$723.4 million).

Sansiri’s chief executive officer Apichart Chutrakul revealed that the company generated over THB6.8 billion (US$223.5 million) in sales in the third quarter alone and expected to generate up to THB9 billion (US$295.9 million) in the fourth quarter.

“We managed to reach THB16 billion (US$526 million) in sales during the past nine months. I can say that in the third quarter we recorded the highest sales we’ve ever made in one quarter.”

The new condo projects in the lower-priced range to be launch in October include The Base Sukhumvit 77 with 1,227 units worth THB2.5 billion (US$82.2 million); the ‘dcondo’ brand in Ram Intra and Ramkhamhaeng with 825 and 1,114 units worth THB1.7 billion (US$55.8 million) and THB1 billion (US$32.9 million) respectively; and Onyx Phaholyothin with 208 units worth THB1.9 billion (US$62.5 million).

 

 

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Thai developer Sansiri targets low price housing segment

Thailand Real Estate Outlook

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