AccorHotels from France will continue to increase its presence in Thailand, and not just in Bangkok.
Local newspapers are reporting that the company will bring its mid-scale, lifestyle hotel brand, Mama Shelter, to the country. Accor is also looking for opportunities to manage luxury residential projects for Thai developers.
Patrick Basset, Chief Operating Officer for upper Southeast and Northeast Asia at Accor, reports that the trend of hotel-branded residences keeps expanding in Asia-Pacific and Thai real estate developers are now interested in taking advantage of this growing trend. No names were mentioned, but it is believed that some homebuilders want to have professional hotel chains managing their high-end residential projects.
One reason hotel-branded residences are popular is because they offer a mix of prestigious hospitality and urban real estate space that typical resonates with foreigners and locals alike. Hotel chains that have managed residences in Thailand include Sofitel So Residences, M Gallery by Sofitel, Pullman, Swissotel, Grand Mercure and Novotel.
Accor will likely put their first hotel-branded residence in Thailand somewhere in the Sukhumvit area. In addition to building in Bangkok, Chiang Mai, Hua Hin, Pattaya, Samui and Phuket could also house Accor branded residential projects in the future.
The hotel company is also planning to launch its mid-range hotel brand, Mama Shelter, in Bangkok during the next year or two. The unique brand has 677 hotel rooms in six cities including Paris, Los Angeles.
Bangkok falls 19 places to 49th most expensive location worldwide
Locations reliant on international tourism have seen their rental markets hit especially hard during the pandemic, resulting in some major drops in the rankings. Bangkok has fallen 19 places to 49th, while Hanoi saw a similar drop of 12 places to 81st.
Is There a Silver lining amid COVID-19?
Thinking of the future impact of this pandemic on office buildings, it may have already dawned on many of us that a majority of potential long-term trends and health measures will become permanent work-life features in the times to come.
Can border reopening revive tourism in South-East Asia?
In Thailand, where pre-pandemic tourism accounted for 11-12% of GDP, the country lost an estimated $50bn last year as Covid-19...
Thailand dropped from UK’s tough covid-19 travel ‘red list’
Earlier, Thailand was listed among countries with high infection levels that were put on a ‘red list’, requiring arrivals to...
The ASEAN-Russia Trade and Investment Cooperation Work Program
ASEAN and Russia recently agreed to enhance and widen economic cooperation at the 10th ASEAN Economic Ministers (AEM)-Russia Consultations held...
Flexible Workspace Startup Worklounge Debuts with 20+ Luxury Member Lounges in Thailand
Worklounge launches a premium membership granting remote professionals and executives access to exclusive hotel lounges across Thailand. Their platform is...
5 insights to guide ASEAN’s digital generation in a post-pandemic world
We surveyed 86,000 people from six ASEAN countries about their views for a post-pandemic world. The ASEAN Digital Generation Report...