Connect with us

Real Estate

Pattaya developer Nova trusts in low-price strategy

Boris Sullivan

Published

on

The Pattaya-based developer Nova Group hopes low pricing will drive sales of its new 1.2-billion-baht The Cliff condominium in Pattaya, says the group’s owner, Rony Fineman. The Nova Group’s B1.2bn The Cliff condominium in Pattaya will benefit from cheap units and a 20% lower price for Thai buyers, says the group’s owner Rony Fineman.

Loading...

The 27-storey project occupies 3.75 rai and will have 426 units sized from 37 square metres and priced from 1.95 million baht for foreign buyers and 1.55 million for Thai buyers. Construction will start in July next year and is scheduled to be completed by the end of 2012.

nova cliff

The Cliff, Nova latest project in Pattaya

Mr Fineman said the group’s strategy was to set lower prices than competitors and to sell the Thai quota 20% cheaper than the foreign quota.

“The pricing is the main factor for our high-volume sales. The double pricing policy seems to work very well for us and our Thai customers,” he said.

Mr Fineman has been engaged in real estate in Pattaya since 1986, when the Nova Lodge Hotel was launched. The Nova Group currently owns Amari Nova Suites, Nova Park Serviced Apartment, Nova Gold Hotel, Nova Platinum Hotel as well as pubs and spas. It is also constructing three hotels in Pattaya and Bangkok.

via Nova trusts in low-price strategy.

Lifestyle

Bangkok falls 19 places to 49th most expensive location worldwide

Locations reliant on international tourism have seen their rental markets hit especially hard during the pandemic, resulting in some major drops in the rankings. Bangkok has fallen 19 places to 49th, while Hanoi saw a similar drop of 12 places to 81st.

Olivier Languepin

Published

on

The decline of Bangkok reflects the severe impact of the Covid-19 pandemic on the rental market in the tourism-reliant Thai economy, according to ECA’s latest survey.

Loading...
(more…)

Continue Reading

Property

Is There a Silver lining amid COVID-19?

Thinking of the future impact of this pandemic on office buildings, it may have already dawned on many of us that a majority of potential long-term trends and health measures will become permanent work-life features in the times to come.

Daniel Lorenzzo

Published

on

A direct result of COVID-19 containment measures is that organisations are taking a real-time look at the effects of prolonged off-site work and its relation to productivity.

Loading...
(more…)

Continue Reading

Property

The time is ripe to embrace Industry 4.0

Traditional brick-and-mortar retail has suffered tremendously, as countries have been implementing effective stay-at-home and social distancing policies to mitigate virus spread, while those worst hit have enacted strict draconian lockdowns

Daniel Lorenzzo

Published

on

We have entered a time where, seemingly, interconnectedness is the new enemy, staying in is the new going out, and antisocial is the new social. COVID-19 has brought us on the cusp of growing accustomed to new norms and sounded a wake-up call in terms of how we live.

Loading...
(more…)

Continue Reading

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 14,066 other subscribers

Latest

Trending