# Facebook, Line and TikTok are leading Thailand’s leading social networks

- Link: https://www.thailand-business-news.com/social-media/facebook/153751-facebook-line-and-tiktok-are-leading-thailands-leading-social-networks
- Published: 2024-07-30T11:56:00+07:00
- Author: Jeff Pinchuck

According to a Q3 2023 report by DataReportal, Facebook maintains the highest penetration
rate among social media platforms in Thailand, reaching approximately 91 percent
of the population.

[The number of Facebook users in Thailand reached around 50 million ](https://www.statista.com/statistics/490467/number-of-thailand-facebook-users/)
in 2023. Thailand can be counted among the leading social media countries in Southeast
Asia.

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In Thailand, the popularity of social media platforms extends beyond just Facebook.
The Japanese instant messaging service Line also has a strong presence in the country,
with penetration rates reaching high double-digit percentages. This indicates that
Line is widely used and has a significant user base in Thailand.

The platform’s popularity suggests that it has effectively captured a large portion
of the Thai population, making it a key player in the country’s social media and
messaging landscape. This widespread adoption of Line highlights its importance 
as a communication tool and social networking platform in Thailand.

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 * **🥇 Facebook Ranking** Facebook.com is ranked as the most visited social media
   networks website in Thailand as of June 2024, securing the top position. It is
   followed by Line.me and TikTok.com as the runners-up in terms of popularity in
   the country.
 * **💬 Social Media Penetration in Thailand** Line and Facebook Messenger follow
   closely behind Facebook in terms of social media penetration in Thailand. The
   country is considered one of the leading social media countries in Southeast 
   Asia.
 * **⏰ Time Spent on Social Media** Thailand ranks among the global leaders in 
   terms of time spent on social media. Platforms like Facebook, YouTube, TikTok,
   and e-commerce are widely used in the country, emphasizing its active social 
   media presence. [source](https://www.bangkokpost.com/business/general/2734744/thais-among-top-social-media-users)

![](https://b2thbz.siamnews.network/2024/07/image.png)

 * Thailand ranks among the top countries globally for social media usage, with 
   high engagement on platforms like Facebook, YouTube, TikTok, and e-commerce.
 * The country leads in weekly online shopping and grocery purchases, reflecting
   a strong digital consumer behavior.
 * Thai internet users show significant adoption of mobile payment platforms, indicating
   a growing trend towards cashless transactions.

Thailand is a prominent player in global social media and e-commerce, with its citizens
spending significant time on platforms like Facebook, YouTube, TikTok, and Instagram.
The country ranks high in social media usage, internet usage, and online shopping,
with a large portion of internet users making weekly online purchases. Additionally,
Thailand has a substantial user base for TikTok and shows significant engagement
in mobile commerce and payment methods.