People around the world can communicate with each other in new ways thanks to technology. Mobile messaging apps are one of the most common and easy ways to communicate, with features like text, voice, video, stickers, emojis, and more.
Different regions have different preferences for messaging apps, based on their features, users, and cultures.
Line remains the biggest communications apps in Thailand and Thai businesses have realized the potential of using Line as an advertising tool and have integrated it into their marketing strategies. They use Line to execute targeted ad campaigns, share promotions and discounts, and offer customer service and support.
Line’s popularity in Thailand has also led to the emergence of influencer marketing on the platform. Influencers and celebrities with large followings on Line can partner with businesses to promote their products or services to a wide audience. This type of collaboration allows brands to effectively reach their target demographic and generate buzz around their offerings.
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