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China Is Second Largest Market for Apple Store Downloads

China has become the second largest market for downloads in Apple’s App Store, according to an independent study. The largest market is th…

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The total number of downloads in Asia “grew significantly” in the past six months, the Distimo study found, while downloads from western countries decreased.

Unfortunately for many app developers, the number of paid downloads and overall sales revenue still lag behind the U.S. (by about a third) and Europe. Customers would rather download the free version of an app than pony up a few dollars for the premium, ad-free version. Customers in Japan are more willing than those in nearby countries to pay for apps.

In-app purchases are also trailing behind, underlining the need for developers targeting Asian markets to pursue alternative monetization strategies, such as advertising.

The study also found that the majority of popular iPhone apps in Asia, such as KungFu Food-Panda and Birzzle, are only popular in Asia. This is especially true in China, South Korea and Japan. In countries such as India and Indonesia, app localization is less important.

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China Is Second Largest Market for App Store Downloads [STUDY]

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Global fashion e-tailer Shein launches new hub in Singapore

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Shein has websites for Singapore, Indonesia, Thailand, Vietnam, and the Philippines and has plans to create a standalone website for Malaysia too.

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Digital Revolution and Repression in Myanmar and Thailand

Activists have also proactively published social media content in multiple languages using the hashtags #WhatsHappeningInMyanmar and #WhatsHappeningInThailand to boost coverage of events on the ground.

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By Karen Lee

Following the February 1 coup, Myanmar’s netizens became the latest to join the #MilkTeaAlliance, an online collective of pro-democracy youth across Asia.

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