Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one expert says not to hold your breath.
According to Bill Rosenblatt, an engineer and authority on digital rights issues, the two sides are likely in a logjam over how — or if — Pinterest should use Getty’s image detection software, PicScout. Getty acquired PicScout, which tracks images across the Internet, last year for $20 million.Rosenblatt speculates that Getty wants Pinterest to license the technology. This would allow Pinterest to take on a role similar to YouTube, a company that responded to copyright criticism by offering rights owners a tool to track and monetize their content: