For a company less than ten years old, Facebook has developed some surprisingly sophisticated ways to sell your information to advertisers. Each time you Like a band, book, restaurant or service, Facebook uses that information to tailor ads that would appeal to you. Now the company is helping its advertisers tune into your external Internet behavior as well.
According to a Bloomberg report Wednesday, a new service called Facebook Exchange will allow advertisers to target users based on their browsing history.
Your computer already remembers your history via cookies. The Facebook Exchange program will place cookies on third-party sites, usually when a user has shown an intent to buy
After that, the Facebook ads you see may be based on that cookie. So if you’re in the market for a car and peruse car reviews online, your computer will remember — and thanks to Facebook Exchange, this will increase the likelihood that you’ll see ads for cars on the social network.
Up to this point, Facebook ads – while targeted based on your interests – have not been linked to your history outside the site.
Facebook unplugs Thai military propaganda
Retail in the age of social media
E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.
Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.
Burma: Facebook blamed for its role in the Rohingya genocide
It took Facebook a year to take concrete measures to rein in the appalling online hate machine that contributed to the systematic of massacre of Rohingyas initiated by Myanmar’s armed forces on 25 August 2017.
Subscribe via Email
Thai fruit exports to FTA markets up 107 percent
China, Malaysia, Singapore, Indonesia, the Philippines, Hong Kong, Australia and Chile are top importers of Thai fruits, especially fresh durian,...
Digital Revolution and Repression in Myanmar and Thailand
Activists have also proactively published social media content in multiple languages using the hashtags #WhatsHappeningInMyanmar and #WhatsHappeningInThailand to boost coverage...
3 Reasons to Be Optimistic About the Baht Right Now
Probably one of the most important factors for the rise of the Baht is the continued weakness of the US...
Will Thailand’s plan for quarantine-free tourism set a global trend?
According to the Tourism Authority of Thailand, the quarantine-exemption measures implemented in Phuket will be extended to five other key...
Thailand Approves Latest Economic Relief Package for Businesses
Some 250 billion baht (US$8 billion) was allocated for soft loans while the remaining 100 billion baht (US$3.2 billion) will...
Southeast Asia remains a hot spot for plastic pollution
The use of plastics is deeply embedded in our daily lives, in everything from grocery bags and cutlery to water...