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Mobile-email usage is skyrocketing

According to a study released by Mailchimp, Mobile-email usage is skyrocketing as sophisticated mobile devices permeate the consumer market. In early 2011, smartphone sales finally outsold PCs, marking a turning point in the way we consume digital content. Even more astonishing, in the fourth quarter of 2011, more iPhones were sold than babies were born.

Olivier Languepin

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According to a study released by Mailchimp, Mobile-email usage is skyrocketing as sophisticated mobile devices permeate the consumer market. In early 2011, smartphone sales finally outsold PCs, marking a turning point in the way we consume digital content. Even more astonishing, in the fourth quarter of 2011, more iPhones were sold than babies were born.

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Despite this staggering iPhone statistic, Android is still leading in total devices shipped to retailers, but Apple is still gaining ground. Nokia and Blackberry (Research in Motion) are steadily losing traction in the smartphone market.

Despite this staggering iPhone statistic, Android is still leading in total devices shipped to retailer. Photo: mailchimp.com

The Shift From Desktop to Mobile

With the sharp rise in mobile sales, it’s no surprise that email consumption on mobile devices is following a similar trend. More than half of mobile users in Japan read email on their device, while around 40% in the U.S. read email on a mobile device.

 

percentage of people worldwide who read email on their mobile devices
Figure 2 / Percentages of people worldwide who read email on their mobile devices.

 

Mobile email open rates increased 34% in the last six months of 2011, according to a study by ReturnPath. Compared to mobile, desktop email opens dropped by 9.5%. Similarly, email open rates via webmail decreased by 11%.

There certainly seems to be a big shift happening towards email consumption on mobile devices, which made us curious to learn more about user behaviors around this activity.

Emails Everywhere

Good morning! 72% of the people tested read their emails in bed. Most people use their phones as an alarm clock, so the common morning action is to turn off the alarm and hit the email icon. Often readers haven’t even turned on the lights yet and are still cozy under blankets while reading your emails. If you send newsletters in the late evening or very early morning, you might want to rethink that bright purple and yellow graphic you’ve been using as a header graphic, as that would be a jarring visual for a reader who’s just waking up or getting ready for bed.

Complete study can be consulted here: http://mailchimp.com/resources/guides/html/email-on-mobile-devices/

Bangkok Correspondent for Siam News Network. Editor at Thailand Business News

Ecommerce

How will oil prices shape the Covid-19 recovery in emerging markets?

Oxford Business Group

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How will oil prices shape the Covid-19 recovery in emerging markets?

– After falling significantly in 2020, oil prices have returned to pre-pandemic levels
– The rise has been driven by OPEC+ production cuts and an improving economic climate
– Higher prices are likely to support a rebound in oil-producing emerging markets
– Further virus outbreaks or increased production would pose challenges to price stability

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A combination of continued production cuts and an increase in economic activity has prompted oil prices to return to pre-pandemic levels – a factor that will be crucial to the recovery of major oil-producing countries in the Middle East and Africa.

Brent crude prices rose above $60 a barrel in early February, the first time they had exceeded pre-Covid-19 values. They have since continued to rise, going above $66 a barrel on February 24.

The ongoing increase in oil prices, which have soared by 75% since November and around 26% since the beginning of the year, marks a dramatic change from last year.

Following the closure of many national borders and the implementation of travel-related restrictions to stop the spread of the virus, demand for oil slumped globally.

In the wake of the Saudi-Russia price war in early 2020, Brent crude prices fell from around $60 a barrel in February that year to two-decade lows of $20 a barrel in late April, as supply increased and demand plummeted. The value of WTI crude – the main benchmark for oil in the US – fell to record lows of around $40 a barrel last year on the back of a lack of storage space.

While global demand for oil remains low, one factor credited with reversing the trend is the decision to make significant cuts to oil production, which subsequently tightened global supplies.

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Tech

How the Rural-Urban Divide Plays Out on Digital Platforms

It is one thing for entrepreneurs, whether urban or rural, to create and operate an online store, as some digital platforms have made it relatively easy to manage an e-store – even by using just a smartphone.

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In the West, villages are emptying out due to the lack of economic opportunities. Consider Italy where, in a bid to attract newcomers, a handful of municipalities have turned to selling houses for €1.

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Ecommerce

Will South-east Asia’s tech giants turn to SPACs to boost post-pandemic growth?

Oxford Business Group

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Will South-east Asia’s tech giants turn to SPACs to boost post-pandemic growth?
– SPACs have become a hot-button topic in global finance
– The vehicle is widely used to help tech start-ups go public
– Both Singapore’s and Indonesia’s exchanges are set to allow SPACs
– Several South-east Asian tech unicorns may use SPACs to list publicly

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South-east Asia is seeing a wave of interest in special purpose acquisition companies, or SPACs, with various major tech players considering them as a means to fast-track public listings. In parallel to this, several exchanges in the region are moving to allow SPAC listings, with a view to boosting post-coronavirus growth.

SPACs are shell companies set up by investors and then listed on a given stock exchange. Their sole function is to acquire a private company, enabling it to go public without having to go through a traditional initial public offering (IPO).

A SPAC does nothing beyond its essential function – it neither produces nor sells anything, and a SPAC’s only assets are the funds raised from its own IPO.

Crucially, people who buy into a SPAC do not know what its eventual acquisition target or targets will be. This is why SPACs are often referred to as “blank cheque companies”: they give the founders a free rein to back their choice of private company. A key feature of SPACs is that they are often headed by big-name business executives or fund managers, who trade on past successes to inspire trust in investors.

While they are far from a novel phenomenon, SPACs have become a hot button topic in recent times: SPAC initial offerings quadrupled last year, with the vehicles raising a record $80bn.

Merging with a SPAC enables a company to go public and raise capital more quickly and painlessly than with a traditional IPO, circumventing some of the volatility that Covid-19 unleashed on global markets. At the same time, they function rather like venture capital, helping investors to buy into high-growth start-ups on the ground floor.

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