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Mobile-email usage is skyrocketing

According to a study released by Mailchimp, Mobile-email usage is skyrocketing as sophisticated mobile devices permeate the consumer market. In early 2011, smartphone sales finally outsold PCs, marking a turning point in the way we consume digital content. Even more astonishing, in the fourth quarter of 2011, more iPhones were sold than babies were born.

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According to a study released by Mailchimp, Mobile-email usage is skyrocketing as sophisticated mobile devices permeate the consumer market. In early 2011, smartphone sales finally outsold PCs, marking a turning point in the way we consume digital content. Even more astonishing, in the fourth quarter of 2011, more iPhones were sold than babies were born.

Despite this staggering iPhone statistic, Android is still leading in total devices shipped to retailers, but Apple is still gaining ground. Nokia and Blackberry (Research in Motion) are steadily losing traction in the smartphone market.

mobile study 4

Despite this staggering iPhone statistic, Android is still leading in total devices shipped to retailer. Photo: mailchimp.com

The Shift From Desktop to Mobile

With the sharp rise in mobile sales, it’s no surprise that email consumption on mobile devices is following a similar trend. More than half of mobile users in Japan read email on their device, while around 40% in the U.S. read email on a mobile device.

 

percentage of people worldwide who read email on their mobile devices
Figure 2 / Percentages of people worldwide who read email on their mobile devices.

 

Mobile email open rates increased 34% in the last six months of 2011, according to a study by ReturnPath. Compared to mobile, desktop email opens dropped by 9.5%. Similarly, email open rates via webmail decreased by 11%.

There certainly seems to be a big shift happening towards email consumption on mobile devices, which made us curious to learn more about user behaviors around this activity.

Emails Everywhere

Good morning! 72% of the people tested read their emails in bed. Most people use their phones as an alarm clock, so the common morning action is to turn off the alarm and hit the email icon. Often readers haven’t even turned on the lights yet and are still cozy under blankets while reading your emails. If you send newsletters in the late evening or very early morning, you might want to rethink that bright purple and yellow graphic you’ve been using as a header graphic, as that would be a jarring visual for a reader who’s just waking up or getting ready for bed.

Complete study can be consulted here: http://mailchimp.com/resources/guides/html/email-on-mobile-devices/

Bangkok Correspondent for Siam News Network. Editor at Thailand Business News

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This is what global tax reforms could mean for Asia’s tech giants

A new set of agreed global tax reforms will change where tech giants and other global giants pay taxes, explain experts from the IMF. Investment hubs such as Singapore and Hong Kong SAR could lose up to 0.15% of GDP as a result.

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Asia’s advanced and emerging market economies have several locally headquartered tech giants and host foreign companies.

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Pakorn Peetathawatchai, President, The Stock Exchange of Thailand (SET)

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Pakorn Peetathawatchai, President, The Stock Exchange of Thailand (SET)

What measures has SET taken to support listed companies’ compliance with ESG standards?
PAKORN PEETATHAWATCHAI:

PAKORN: When we first began promoting ESG-compliant investments, we were met with little interest. We attributed this to a lack of clear data to showcase the economic benefits of ESG investment, and perhaps limited clarity as to what constitutes a sustainable or ESG-compliant investment. The launch of the THSI list and, subsequently, the SETTHSI Index, was designed to address this. Our most recent data, comparing returns for the SETTHSI Index with the broader SET and SET100 indices from April 2020 to April 2021, underscores the economic benefits of these investments: the group compliant with ESG standards outperformed the other two indices on every data point. 

As of May 2021 Thailand was home to CG and ESG assets under management totalling BT54.8bn ($1.7bn) across 50 funds – up from 23 funds in 2019. Meanwhile, of the BT187.1bn ($5.9bn) raised in green, social and sustainability bonds since 2018, BT136.4bn ($4.3bn) was raised in 2020 – 83% from the government and the remainder from development banks and private players. This rising demand, in a move to manage risk and generate returns, has been complemented by growing supply and promotion: supply from ESG-compliant businesses aiming for resiliency and sustainable growth, as well as promotion from regulators highlighting investment opportunities with good CG and SD practices. Indeed, the pandemic has been a catalyst in shifting the view of ESG compliance from a luxury to a requirement in the new normal.

In what ways can enhanced standard-setting and regulatory mechanisms overcome the remaining barriers to improved ESG performance?

PAKORN: A multi-stakeholder approach is crucial for enhanced ESG performance – not only in Thailand, but around much of the globe. This can also help to address the standout incumbent challenge: access to reliable, wide-ranging ESG data. For example, the 2020 update to the 56-1 One Report established clear ESG standards and triggered online and offline capacity-building programmes to support listed firms’ compliance. SET is developing an ESG data platform with a structured template to promote the availability of comparable data, maximise value added from corporate sustainability disclosures, and foster collaboration between the business value chain and stakeholders. This is expected to support Thai companies along their ESG journey in an economically sustainable way, result in a greater number of sustainability-focused products and services, drive sustainable investing in the Thai investment community and ultimately “make the capital market work for everyone”, as outlined in the SET’s vision.
 

 

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