When Mark Zuckerberg ﬁrst built Facebook, the purpose of it was to keep people connected with their friends. That was its ﬁrst purpose. And it worked well.
As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.
That’s not true, and it’s not true because not all posts are created equal. Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reﬂected in three forms: likes, shares, and comments. Here are six ways to create the right type of engagement via posts for your brand.