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6 Posts That Build Engagement on Facebook

As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.

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When Mark Zuckerberg first built Facebook, the purpose of it was to keep people connected with their friends. That was its first purpose. And it worked well.

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As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.

That’s not true, and it’s not true because not all posts are created equal. Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reflected in three forms: likes, shares, and comments. Here are six ways to create the right type of engagement via posts for your brand.

via 6 Posts That Build Engagement on Facebook.

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Facebook unplugs Thai military propaganda

Aishwarya Gupta

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Facebook said it deleted accounts intended for targeted audiences in the southern provinces of Thailand, where Muslim insurgent groups fight with the Thai military.

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Retail in the age of social media

E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.

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Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.

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Burma: Facebook blamed for its role in the Rohingya genocide

It took Facebook a year to take concrete measures to rein in the appalling online hate machine that contributed to the systematic of massacre of Rohingyas initiated by Myanmar’s armed forces on 25 August 2017.

Boris Sullivan

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Welcoming Facebook’s announcement that it has finally closed the accounts of senior military officers in Myanmar who had been blamed for the ethnic cleansing of the country’s Rohingya Muslim minority, Reporters Without Borders (RSF) calls on the social networking giant to act transparently in future. (more…)

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