Twitter’s Moments feature is about to get bigger.

The company is opening up Moments to a slew of new partners, including brands, and plans to make the feature available to anyone in the next few months. 

Previously, Twitter’s Moments — collections of tweets that follow a specific news stories or other conversations unfolding on the social network — have been curated by the company and a handful of publishers (including Mashable). With the expansion, Twitter is adding a bigger group of people into the mix, including influencers and brands. 

Among the new Moments “creators” are activist DeRay Mckesson, ad agency VaynerMedia and brands like Nike and Budweiser’s Lime-A-Rita.

Eventually, Twitter plans to open up Moments to everyone, with a bigger expansion “in the coming months.” At that point, any Twitter user will be able to create their own Moment, though the company hasn’t said how this process will work. 

But whether the expansion will have have any measurable impact on Moments (or its ability to retain new users) is another question. For many users, Moments, which launched last fall, is remembered more for a controversial design choice (remember the rage-inducing blue dot?) than any of its content.

Still, Moments…

Read the complete story here

About the author

Leave a Reply

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

This is what global tax reforms could mean for Asia’s tech giants

A new set of agreed global tax reforms will change where tech giants and other global giants pay taxes, explain experts from the IMF. Investment hubs such as Singapore and Hong Kong SAR could lose up to 0.15% of GDP as a result.

Bringing Thailand into the next age of industry

During the ongoing pandemic, digital twins were also used to improve vaccine production efficiency and safety, while doing the same for personal protective equipment manufacturing. In the automotive sector, vehicle manufacturers can use digital twins to simulate car models and assembly line processes for maximum efficiency.

Thailand touts ‘innovation hub’ aim

The move is also part of its plan to raise Thailand’s position in the Global Innovation Index from 43rd in 2021 and ensure Bangkok appears in the top 50 best cities for startups as the capital was ranked in 71st place in the Global Startup Ecosystem Index 2021.