Industrial printing of business cards, posters, flyers, etc. Raise your hand if you believe that this is a sexy and highly technology-intensive line of production. I’m guessing that not that many of you raised their hands, right?  Well, you would be quite right when it comes to traditional offline printing companies. However, a Thai online printing start-up called Gogoprint is breaking loose from this overarching trend, by relying extensively on technology and innovative software to optimize its customer acquisition, production and logistics processes. Its vision is to enable a printing experience that is cost-effective, convenient, and easy for all in South-East Asia.

The printing industry in Thailand and other South-East Asian countries (a $25-30 bn industry) tends to be highly concentrated on the production-side : a handful of large traditional printing houses control a large share of the market, and hold extensive negotiating power. This has historically resulted in underserved SMEs and individuals, who suffer from high prices biased against low print runs, and very low levels of transparency in pricing and ordering processes. It is Gogoprint’s mission to cater to this mass of underserved customers. On the one hand, Gogoprint makes use…

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