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Global Social Media Statistics Summary 2016

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Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year.

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But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage in different countries and with demographics.

So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

When comparing the most popular social networks it’s best to review them by active account usage, not just the number of user accounts.

We’ll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

Global Social Media Statistics Summary 2016

Global Social Media Statistics Summary 2016

Source: Global Social Media Statistics Summary 2016

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Facebook unplugs Thai military propaganda

Aishwarya Gupta

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Facebook said it deleted accounts intended for targeted audiences in the southern provinces of Thailand, where Muslim insurgent groups fight with the Thai military.

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Retail in the age of social media

E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.

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Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.

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Burma: Facebook blamed for its role in the Rohingya genocide

It took Facebook a year to take concrete measures to rein in the appalling online hate machine that contributed to the systematic of massacre of Rohingyas initiated by Myanmar’s armed forces on 25 August 2017.

Boris Sullivan

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Welcoming Facebook’s announcement that it has finally closed the accounts of senior military officers in Myanmar who had been blamed for the ethnic cleansing of the country’s Rohingya Muslim minority, Reporters Without Borders (RSF) calls on the social networking giant to act transparently in future. (more…)

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