Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year.
But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage in different countries and with demographics.
So understanding these differences in popularity of different social networks is really important when targeting specific audiences.
When comparing the most popular social networks it’s best to review them by active account usage, not just the number of user accounts.
We’ll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.
Facebook unplugs Thai military propaganda
Retail in the age of social media
E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.
Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.(more…)
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