The number of internet users world-wide has roughly doubled in the past eight years to around 3.5 billion.

The people who have come aboard in the past few years are spending their time in something that was overshadowed long ago in developed countries by apps: the mobile web browser.

Single-purpose apps like Facebook and Snapchat are the product of markets where monthly data plans and home Wi-Fi are abundant. App stores require email addresses and credit cards, two things many new phone owners just don’t

Source: Web Browsers, Not Apps, Are Internet Gatekeepers for the ‘Next Billion’ – WSJ