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Why Samsung solving ‘first world problems’ matters

As someone who lives and breathes technology every single day I’m skeptical whenever a new company says its new thing(s) will change our lives in meaningful ways.

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Cheesy. Corny. Dorky. All of these words typically describe a Samsung press conference where it announces a slew of new products.

But at the IFA tech show in Berlin this year, Samsung’s message — “your new normal” — was anything but cheesy because it reminded me how convenient technology has made life. Most of us will never admit it, but we all take technology for granted.

As someone who lives and breathes technology every single day, is one of the first to see the latest and greatest innovations before everyone else does, and reviews new tech products for a living, I’m skeptical whenever a new company says its new thing(s) will change our lives in meaningful ways.

Samsung’s IFA press conference is not what I would have called exciting. If you’re looking for spectacle, that’s what its Unpacked events are for.

The company announced a bunch of handful of new products like a new flatscreen QLED TV, a 49-inch QLED gaming monitor with 1-millisecond response time, an improved smart washing machine, and better connectivity for its smart fridges.

Samsung also dedicated a chunk to the new fitness-focused Gear Sport smartwatch, Gear Fit2 Pro…

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