As the Japan-based Line messenger app saw a significant drop in sales, it has decided to consider a move into the blockchain and cryptocurrency world according to a Bloomberg report.
The implementation of blockchain and cryptocurrency tokens on to the Line framework will be easy which will be sure to attract more clientele.
Bloomberg reported that Line is in discussions with a number of potential partners, including bitcoin exchange Upbit, over possible tie-ins around Line Pay and other products. The goal, the report claimed, is to make its products stickier with users.
It is a perfect fit for this brand as it has an online platform already in place offering mobile payment services – Line Pay. Its staple features is a virtual currency that is used in its social games and to buy content on its platform.
Over the past few years, Line has seen a decline and ran into some issues as it lost a lot of core customers from Japan, Thailand, Taiwan and Indonesia.
It remains to be verified that it will use the blockchain, however it would be a lucrative move for the Japanese firm.