Connect with us

Ecommerce

Uncovering the Value of Thailand’s Top Online Platforms

The key challenge for brands looking to go online successfully in Thailand is a lack of actionable data and insights into consumer behavior

Boris Sullivan

Published

on

The key challenge for brands looking to go online successfully in Thailand is a lack of actionable data and insights into consumer behavior. Should they build their own platform or leverage existing sites?

Loading...

Scraping together details of metrics like web sessions, device used, and peak shopping times give a generic and high-level overview of the industry but what’s more difficult to ascertain is the mapping of consumer segmentation; consumer income levels, demographics, popular categories, and other key takeaways brands can utilize when determining their go-to market strategy.

Through an in-depth survey aimed at understanding the Thai online consumer, ecommerceIQ pieced together a holistic understanding of how to do ecommerce successfully in the market.

There was a total of 1,249 online survey respondents spread across the breadth of Thailand to represented the largest captive audience: people with existing access to the internet. They, in theory, would be more amenable towards buying online.

Key Takeaways

  • From a shopper’s perspective, Lazada and Shopee are quite different. Lazada has built its strength in the Mobile & Electronics category, whereas Shopee’s focus is Fashion & Beauty.
  • There’s no way around Facebook and Google in Thailand, as these channels are the only way to effectively reach customers online. Offline ads like billboards, magazines, and newspapers still play an important role in the overall media mix.
  • Thailand is still early in terms of ecommerce development and this can be seen from its online shopper profiles. Most shoppers look for bargains online and spend small amounts per order, in the low THB 500 – 1,000 range.
  • The majority of online shoppers is between 16-34 years old and is evenly split between Bangkok and Non-Bangkok provinces.

Read more here

Ecommerce

How will oil prices shape the Covid-19 recovery in emerging markets?

Oxford Business Group

Published

on

How will oil prices shape the Covid-19 recovery in emerging markets?

– After falling significantly in 2020, oil prices have returned to pre-pandemic levels
– The rise has been driven by OPEC+ production cuts and an improving economic climate
– Higher prices are likely to support a rebound in oil-producing emerging markets
– Further virus outbreaks or increased production would pose challenges to price stability

Loading...

A combination of continued production cuts and an increase in economic activity has prompted oil prices to return to pre-pandemic levels – a factor that will be crucial to the recovery of major oil-producing countries in the Middle East and Africa.

Brent crude prices rose above $60 a barrel in early February, the first time they had exceeded pre-Covid-19 values. They have since continued to rise, going above $66 a barrel on February 24.

The ongoing increase in oil prices, which have soared by 75% since November and around 26% since the beginning of the year, marks a dramatic change from last year.

Following the closure of many national borders and the implementation of travel-related restrictions to stop the spread of the virus, demand for oil slumped globally.

In the wake of the Saudi-Russia price war in early 2020, Brent crude prices fell from around $60 a barrel in February that year to two-decade lows of $20 a barrel in late April, as supply increased and demand plummeted. The value of WTI crude – the main benchmark for oil in the US – fell to record lows of around $40 a barrel last year on the back of a lack of storage space.

While global demand for oil remains low, one factor credited with reversing the trend is the decision to make significant cuts to oil production, which subsequently tightened global supplies.

Read More

Continue Reading

Tech

How the Rural-Urban Divide Plays Out on Digital Platforms

It is one thing for entrepreneurs, whether urban or rural, to create and operate an online store, as some digital platforms have made it relatively easy to manage an e-store – even by using just a smartphone.

Avatar

Published

on

In the West, villages are emptying out due to the lack of economic opportunities. Consider Italy where, in a bid to attract newcomers, a handful of municipalities have turned to selling houses for €1.

Loading...
(more…)

Continue Reading

Ecommerce

Will South-east Asia’s tech giants turn to SPACs to boost post-pandemic growth?

Oxford Business Group

Published

on

Will South-east Asia’s tech giants turn to SPACs to boost post-pandemic growth?
– SPACs have become a hot-button topic in global finance
– The vehicle is widely used to help tech start-ups go public
– Both Singapore’s and Indonesia’s exchanges are set to allow SPACs
– Several South-east Asian tech unicorns may use SPACs to list publicly

Loading...

South-east Asia is seeing a wave of interest in special purpose acquisition companies, or SPACs, with various major tech players considering them as a means to fast-track public listings. In parallel to this, several exchanges in the region are moving to allow SPAC listings, with a view to boosting post-coronavirus growth.

SPACs are shell companies set up by investors and then listed on a given stock exchange. Their sole function is to acquire a private company, enabling it to go public without having to go through a traditional initial public offering (IPO).

A SPAC does nothing beyond its essential function – it neither produces nor sells anything, and a SPAC’s only assets are the funds raised from its own IPO.

Crucially, people who buy into a SPAC do not know what its eventual acquisition target or targets will be. This is why SPACs are often referred to as “blank cheque companies”: they give the founders a free rein to back their choice of private company. A key feature of SPACs is that they are often headed by big-name business executives or fund managers, who trade on past successes to inspire trust in investors.

While they are far from a novel phenomenon, SPACs have become a hot button topic in recent times: SPAC initial offerings quadrupled last year, with the vehicles raising a record $80bn.

Merging with a SPAC enables a company to go public and raise capital more quickly and painlessly than with a traditional IPO, circumventing some of the volatility that Covid-19 unleashed on global markets. At the same time, they function rather like venture capital, helping investors to buy into high-growth start-ups on the ground floor.

Read More

Continue Reading

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 13,974 other subscribers

Latest

Trending