Internet
Google surveys: Why pay when you can read for free?
Google has unveiled a new service called Google Consumer Surveys which allows web publishers to earn revenue from its customers answers.Rather than ads or a paywall, web content publishers will be able to trade customer survey completion for content.The new system will require customers to answer a survey question in order to access an article or video.For each answer, a site will earn $0.05 (about £0.03). There are a few companies already signed up to host the surveys – including AdWeek and New York Daily News.Prawn or chicken korma?On the other side, companies including Timbuk2 bags and Kasa Indian Eatery are submitting survey questions and paying $0.10 per response (about £0.06).It could be a great alternative to paywalls, or become just another annoying popup that users have to click through to get to content.The system isn’t without its problems: The Atlantic Wire has already discovered that you can skip the surveys using an ad blocker; and will users answer questions accurately or just hit the first answer they see as an alternative to a close button?You can get Google’s take on the system from its promotional video.Related StoriesPinterest to revamp profile pages, launch iPad app
Google has unveiled a new service called Google Consumer Surveys which allows web publishers to earn revenue from its customers answers.Rather than ads or a paywall, web content publishers will be able to trade customer survey completion for content.The new system will require customers to answer a survey question in order to access an article or video.For each answer, a site will earn $0.05 (about £0.03).
There are a few companies already signed up to host the surveys – including AdWeek and New York Daily News.Prawn or chicken korma?On the other side, companies including Timbuk2 bags and Kasa Indian Eatery are submitting survey questions and paying $0.10 per response (about £0.06).It could be a great alternative to paywalls, or become just another annoying popup that users have to click through to get to content.
The system isn’t without its problems: The Atlantic Wire has already discovered that you can skip the surveys using an ad blocker; and will users answer questions accurately or just hit the first answer they see as an alternative to a close button?You can get Google’s take on the system from its promotional video.Related StoriesPinterest to revamp profile pages, launch iPad app
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Google knocks down paywalls with customer surveys
Tech
How the Rural-Urban Divide Plays Out on Digital Platforms
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Ecommerce
Thailand’s internet economy to hit US$53 billion in 2025
New users in Southeast Asia are coming online at a blistering pace, adding 40M new Internet users this year alone compared to 100M between 2015 and 2019 and 70% of the region’s population is now online.
Southeast Asia’s Internet sectors continue to see strong growth, hitting $100 billion in 2020, and are on track to cross $300 billion by 2025 stated a report by Google, Singapore state investor Temasek Holdings and business consultants Bain & Co.
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