Internet
Google surveys: Why pay when you can read for free?
Google has unveiled a new service called Google Consumer Surveys which allows web publishers to earn revenue from its customers answers.Rather than ads or a paywall, web content publishers will be able to trade customer survey completion for content.The new system will require customers to answer a survey question in order to access an article or video.For each answer, a site will earn $0.05 (about £0.03). There are a few companies already signed up to host the surveys – including AdWeek and New York Daily News.Prawn or chicken korma?On the other side, companies including Timbuk2 bags and Kasa Indian Eatery are submitting survey questions and paying $0.10 per response (about £0.06).It could be a great alternative to paywalls, or become just another annoying popup that users have to click through to get to content.The system isn’t without its problems: The Atlantic Wire has already discovered that you can skip the surveys using an ad blocker; and will users answer questions accurately or just hit the first answer they see as an alternative to a close button?You can get Google’s take on the system from its promotional video.Related StoriesPinterest to revamp profile pages, launch iPad app
Google has unveiled a new service called Google Consumer Surveys which allows web publishers to earn revenue from its customers answers.Rather than ads or a paywall, web content publishers will be able to trade customer survey completion for content.The new system will require customers to answer a survey question in order to access an article or video.For each answer, a site will earn $0.05 (about £0.03).
There are a few companies already signed up to host the surveys – including AdWeek and New York Daily News.Prawn or chicken korma?On the other side, companies including Timbuk2 bags and Kasa Indian Eatery are submitting survey questions and paying $0.10 per response (about £0.06).It could be a great alternative to paywalls, or become just another annoying popup that users have to click through to get to content.
The system isn’t without its problems: The Atlantic Wire has already discovered that you can skip the surveys using an ad blocker; and will users answer questions accurately or just hit the first answer they see as an alternative to a close button?You can get Google’s take on the system from its promotional video.Related StoriesPinterest to revamp profile pages, launch iPad app
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Tech
How the Rural-Urban Divide Plays Out on Digital Platforms
It is one thing for entrepreneurs, whether urban or rural, to create and operate an online store, as some digital platforms have made it relatively easy to manage an e-store – even by using just a smartphone.
In the West, villages are emptying out due to the lack of economic opportunities. Consider Italy where, in a bid to attract newcomers, a handful of municipalities have turned to selling houses for €1.
(more…)Ecommerce
Thailand’s internet economy to hit US$53 billion in 2025
New users in Southeast Asia are coming online at a blistering pace, adding 40M new Internet users this year alone compared to 100M between 2015 and 2019 and 70% of the region’s population is now online.
Southeast Asia’s Internet sectors continue to see strong growth, hitting $100 billion in 2020, and are on track to cross $300 billion by 2025 stated a report by Google, Singapore state investor Temasek Holdings and business consultants Bain & Co.
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