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Use Social Media to Tap the Collective Genius of Your Customers & Employees

Social media is all the rage. But many business leaders are not yet clear on whether their company should use social media and what the potential benefits are. Mark McDonald identifies a set of core disciplines that organizations must master to translate mass collaboration (from social media) into real results. These disciplines include using social media to define a compelling vision, devise an effective strategy, rally the organization around a clear purpose, create a collaborative environment, and form a cohesive community

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Social media is all the rage. But many business leaders are not yet clear on whether their company should use social media and what the potential benefits are.

Mark McDonald identifies a set of core disciplines that organizations must master to translate mass collaboration (from social media) into real results. These disciplines include using social media to define a compelling vision, devise an effective strategy, rally the organization around a clear purpose, create a collaborative environment, and form a cohesive community.

In this HBR webinar, Mark McDonald leads an interactive conversation that focuses on the benefits of using social media to enable mass collaboration–which can be converted into bottom-line business results.

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Use Social Media to Tap the Collective Genius of Your Customers & Employees

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Tech

How the Rural-Urban Divide Plays Out on Digital Platforms

It is one thing for entrepreneurs, whether urban or rural, to create and operate an online store, as some digital platforms have made it relatively easy to manage an e-store – even by using just a smartphone.

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40514650 how the rural urban divide plays out on digital platforms

In the West, villages are emptying out due to the lack of economic opportunities. Consider Italy where, in a bid to attract newcomers, a handful of municipalities have turned to selling houses for €1.

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Ecommerce

Thailand’s internet economy to hit US$53 billion in 2025

New users in Southeast Asia are coming online at a blistering pace, adding 40M new Internet users this year alone compared to 100M between 2015 and 2019 and 70% of the region’s population is now online.

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Internet usage in Southeast Asia continues to multiply, with 40M new users this year alone

Southeast Asia’s Internet sectors continue to see strong growth, hitting $100 billion in 2020, and are on track to cross $300 billion by 2025 stated a report by Google, Singapore state investor Temasek Holdings and business consultants Bain & Co.

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