Welcome to the kingdom of Facebook
Thailand remains in the top 10 worldwide for social media statistics on network usage and consumer adoption growth in 2017, according to the Bangkok Post.
As of May 1, social media users in Thailand on Facebook, Instagram and Twitter were up an average of 20% year-on-year, rising to 47 million, 11 million and 9 million respectively.
Thailand has moved down slightly in the rankings in terms of Facebook users, to ninth in 2017 from eighth last year.
Bangkok consolidated its position as Facebook’s most active city, with roughly 30 million people in Thailand’s capital using the platform in the past 30 days. However, Thailand still hasn’t reclaimed the title of ‘world’s most social country’, which it recently lost to The Philippines.
Data from GlobalWebIndex shows that the average Filipino still spends more time each day on social media than the average Thai social media user, and the Philippines added three million new Facebook users in the past 3 months, compared to 1 million new users in Thailand in the same period.
Bangkok remains the world’s biggest city for Facebook users in 2017 with 27 million users.
Chon Buri, Chiang Mai and Nakhon Ratchasima also have a strong Facebook contingent.
The times of day that Facebook users are most active on the site is during workdays and on Saturday from 6pm to 11pm.
Pnern Asavavipas, managing director of OBVOC Co, a Thai social media research firm, said Thailand ranked fifth in terms of Facebook Messenger users with 26 million as of May 1, out of 724 million globally.
Facebook said it deleted accounts intended for targeted audiences in the southern provinces of Thailand, where Muslim insurgent groups fight with the Thai military.
Ecommerce
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E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.
Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.
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