AXA Introduces "Better She"

First Comprehensive Menopausal Health Management Programme[1] in HK
Supporting Women in Hong Kong to Reclaim Their Health and Be On Track for 100% Selves

HONG KONG, Nov. 14, 2023 /PRNewswire/ — AXA Hong Kong and Macau is proud to introduce the “Better She” Programme (Better She“), the first menopause health management programme in Hong Kong. Better She is designed to support and inspire women as they navigate the physiological changes during the menopausal period. An innovative addition to the successful health management solution “BeOnTrack Programme” launched last year, Better She encourages women to embrace this significant life stage and aims to raise public awareness about menopausal health for women in Hong Kong.

Stepping beyond the traditional framework of insurance protection, Better She provides a diverse array of personalised services that support women’s physical and mental health during menopause. These services range from health check-ups, gynecological consultations, symptom relief treatments, mental health support, and more. For just HKD 10 per day2, customers can fully immerse themselves in a 12-month journey towards holistic health. This programme motivates women to take control of the physiological changes during menopause, reclaim their health and be on track 100% of themselves.  

Despite the Physical & Mental Challenges of Menopause, Only a Third of Women Seek Medical Help

Women constitute half of the employment-population in Hong Kong3. As such, addressing the challenges they face during menopause is crucial. They have to experience significant physiological changes during the menopausal phase, such as discomfort from hot flashes, night sweats, increased heart rate and osteoporosis – all linked to considerable hormonal fluctuations. A recent survey4 reveals that 56% of women in Hong Kong experiencing menopausal discomfort endure symptoms for one to five years, with over 40% reporting swings, anxiety or even depression. Despite the prevalence of these challenges, most women choose to bear menopausal discomfort alone, and only one-third seek medical advice.

Better She Supports Women to Reclaim Their Health And Be On Track to 100% Selves

Better She supports women in reclaiming their health during menopause. It provides gynecological check-ups, symptom relief treatments, and psychological consultations. Beginning with a comprehensive gynecological examination focusing on breast and ovarian health, customers receive a thorough health analysis from a gynecologist. Tailored treatments are then provided to alleviate and prevent menopausal discomforts. Meanwhile, relevant mental health services are arranged to assist customers in managing stress with a positive and proactive mindset.

Recognising that each woman experiences physiological change differently, Better She services and treatments can be customised to meet an individual’s needs, guided by a team of experts. Customers will also receive a complimentary body fat scale or blood pressure monitor to self-monitor their health status any time.

Emily Li, Chief Employee Benefits & Wellness Officer, AXA Hong Kong and Macau, notes, “Women play multiple roles in society, workplace, and family. Yet, they also face the enormous stress and discomforts when going through the inevitable journey of menopause. Menopause is a natural life stage, but in this day and age, the majority of women still avoid discussing or acknowledging it, exacerbating more mental stress. Some even mistakenly assume the menopausal discomfort is due to regular cyclical hormonal change, failing to realise that they are, in fact, undergoing menopause. As a lifelong partner to our customers, AXA is committed to breaking taboos and encouraging women to be more aware of menopause. Unlike traditional women’s health insurance, which emphasises illness diagnosis and treatment, Better She offers a comprehensive health management solution for women in Hong Kong. In addition to gynecological examinations, it provides detailed health analysis, personalised treatments and psychological consultations. We hope Better She will be a catalyst to fostering women’s health awareness and creating a supportive community, inspiring every woman in Hong Kong to take control of the physical and mental well-being in this important life stage.”

Better She supports women in Hong Kong to reclaim their health and be on track for 100% selves.

For more details of the Better She, please

Photo caption:

AXA introduces the “Better She” Programme, the first menopause health management programme in Hong Kong. Better She encourages women to embrace this significant life stage.


1 AXA conducted market research in October 2023 and there is no similar health management solutions focusing on menopause in the market.
2 Better She Programme is for a period of 12 months, with participants required to pay an annual fee of HK$3,650 upfront.
Women and Men in Hong Kong – Key Statistics (2023 Edition)
4 Women Affairs Committee – Women’s Menopause Survey 2022


About AXA Hong Kong and Macau 

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 93 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

 As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles – as an investor, insurer and an exemplary company.


Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA’s actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 – “Risk factors and risk management” of AXA’s Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA’s business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.

Source : AXA Introduces "Better She"

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