Social commerce is a unique phenomenon in Thailand, and an estimated one-third to half of total ecommerce GMV is happening on social platforms
Today, with all the friendly locals still very much around you on the street, you might find yourself reaching for the powerful fountain of information in your pocket – your smartphone.
Social networks are now so well established, that there are now a core 'top 5' social networks which are most popular which doesn't change from year-to-year.But, as we'll see in this post, the most popular social media sites vary...
Line has a reported 33 million users in the kingdom, making up the majority of Thailand's mobile population. It is one of Line's largest markets in Southeast Asia.
The biggest of online platforms have grown to a scale never before seen, and their users are increasingly international.
A new study released by McKinsey shows half of all people on Facebook are connected to someone in a different country, a number which has tripled in the past year. And an analysis of the over 50 million small businesses that use Facebook to find customers also shows 30% of their fans are from other countries.
Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security.
By Karissa BellFacebook's big plans for Messenger may also include publishers.The company plans to open up its messaging platform to developers later this year during its F8 developer conference, according to a new report in Marketing Land. The feature...