# Thailand strengthens presence at World Travel Market 2023

- Link: https://www.thailand-business-news.com/tourism/110432-thailand-strengthens-presence-at-world-travel-market-2023
- Published: 2023-11-20T20:04:56+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand launches ‘Meaningful Relationship’ at World 
Travel Market, focusing on sustainable tourism goals and showcasing recycled materials
and responsible tourism initiatives.**

## New ‘Meaningful Relationship’ Communication Concept Launched at World Travel Market

The Thailand Stand at the WTM 2023 introduced the new ‘Meaningful Relationship’ 
communication concept, as well as initiatives to promote sustainable tourism goals.
Princess Ubolratana visited the stand and participated in a workshop on turning 
discarded fishing nets into bags. The opening ceremony was attended by the Minister
of Tourism and Sports and TAT officials.

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## Emphasizing Meaningful Relationships and Sustainable Tourism

The Thailand Stand at the WTM 2023 focused on strengthening meaningful relationships
between Thailand, the Thai people, and tourists from around the world, while also
highlighting the kingdom’s commitment to sustainable and responsible tourism. The
stand was decorated with reused materials and showcased sustainable tourism initiatives,
including a keychain DIY workshop made from waste plastic bottle caps.

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## Prominent Presentation of ‘Meaningful Relationship’ Communication Concept

The presentation of the ‘Meaningful Relationship’ communication concept was also
prominently displayed through a London Bus wrapping, which offered free hop on-hop
off services to tourists in London. Additionally, tourists were given discounts 
at select Thai restaurants and the opportunity to receive free Thai elephant pants
by sharing pictures of the bus on social media.

**Source** : [Thailand strengthens presence at World Travel Market 2023](https://www.tatnews.org/2023/11/thailand-strengthens-presence-at-world-travel-market-2023/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-strengthens-presence-at-world-travel-market-2023&rand=55352)