# Thailand promotes ‘Isan’ via overland travel at CITM 2023

- Link: https://www.thailand-business-news.com/tourism/112936-thailand-promotes-isan-via-overland-travel-at-citm-2023
- Published: 2023-12-02T11:25:02+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand promoted overland travel and bullet trains for
Chinese tourists to visit the Isan region at the China International Travel Mart.**

## TAT promotes overland travel for Chinese tourists to Thailand

The Tourism Authority of Thailand (TAT) participated in the China International 
Travel Mart (CITM) 2023 to promote overland travel via caravan and the Kunming-Vientiane
bullet trains for Chinese tourists to explore the Northeastern or ‘Isan’ region 
of Thailand. The event presented a great opportunity for Thai sellers to strengthen
business with their Chinese partners. The CITM 2023 also highlighted the fact that
Chinese tourists can visit Thailand without a visa until the end of February 2024.

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## Kunming-Vientiane bullet trains as new travel options for Chinese tourists

TAT Governor, Ms. Thapanee Kiatphaibool, emphasized that the Kunming-Vientiane bullet
trains present new travel options for Chinese tourists to come and discover the 
diverse and culturally rich ‘Isan’ region in Thailand. This is in line with the 
changing travel trends of Chinese tourists post-COVID-19, especially among millennials
and the younger generation. Via the Kunming-Vientiane bullet trains, Chinese tourists
can enter Thailand at Nong Khai, a border town in the Isan region.

## Thailand Stand showcases Isan at the CITM 2023

The Thailand Stand at the CITM 2023 showcased the unique and colorful character 
of the Isan region, offering visitors DIY workshops on traditional crafts, Thai 
massage, and portrait painting. The stand included 20 Thai tourism businesses such
as tour operators, hotels, resorts, tourist attractions, hospitals, and airlines.
TAT is continuing to promote Thailand in the Chinese market with a focus on affluent
travelers and the ‘4 Mores’ strategy for 2024.

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**Source** : [Thailand promotes ‘Isan’ via overland travel at CITM 2023](https://www.tatnews.org/2023/11/thailand-promotes-isan-via-overland-travel-at-citm-2023/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-promotes-isan-via-overland-travel-at-citm-2023&rand=55352)