# TAT and Fliggy Strengthen Partnership for Thailand’s Tourism

- Link: https://www.thailand-business-news.com/tourism/113531-tat-and-fliggy-strengthen-partnership-for-thailands-tourism
- Published: 2023-11-29T11:22:40+07:00
- Author: Tourism Authority of Thailand

The Tourism Authority of Thailand (TAT) and Fliggy, a leading online travel platform
and wholly-owned subsidiary of Alibaba Group, have signed a Letter of Intent (LOI)
to strengthen their partnership and enhance cooperation in promoting Thailand’s 
tourism and improving Chinese tourists’ quality travel experiences in Thailand.

From 1 January to 22 November 2023, Thailand welcomed over 3 million Chinese visitors,
thus making it the second largest tourist market after Malaysia.

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## TAT and leading online Chinese travel platform Fliggy sign Letter of Intent

The Tourism Authority of Thailand (TAT) and Fliggy, a leading online travel platform
and subsidiary of Alibaba Group, signed a Letter of Intent (LOI) to strengthen their
partnership. This aims to enhance cooperation in promoting Thailand’s tourism and
improving Chinese tourists’ travel experiences in Thailand. The LOI was signed by
Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Tyrion Tong, Fliggy Vice President.

## TAT and Fliggy Sign Letter of Intent

The LOI formalizes the TAT-Fliggy partnership, further enhancing cooperation in 
several areas. Both parties will collaborate on developing and promoting emerging
Thai destinations, dubbed ‘Potential Hidden Gems.’ Mr. Zhuoran Zhuang, Fliggy CEO,
said the collaboration would bring diverse and high-quality travel options to Thailand
and strengthen the confidence of local businesses and the tourism industry.

## TAT and Fliggy Promotional Campaigns for Chinese Tourists

The partnership will see a strategic collaboration on promotional content and campaigns
specifically for Chinese tourists, particularly during special events like “Double
11”, the “Golden Week,” and “Chinese New Year.” Additionally, a 24/7 Chinese hotline
customer service will be set up to ensure tourists’ safety and create a better experience
at any destination across Thailand.

The LOI will also see this strategic collaboration on promotional contents and campaigns
specifically for Chinese tourists, particularly during special events including;
such as “Double 11”, the “Golden Week”, and “Chinese New Year”.

To help ensure tourists’ safety and create a better experience at any destination
across Thailand, a 24/7 Chinese hotline customer service will be set up to communicate
with Chinese tourists and address their concerns.

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Fliggy is the travel service platform under the Alibaba Group, one of China’s leading
online travel service providers. Previously, Fliggy and TAT initiated joint campaigns
to communicate the readiness of Thailand to welcome Chinese tourists post-pandemic,
including online travel programmes and livestream broadcasts promoting Thai travel
experiences and special packages.

**Source** : [TAT and Fliggy sign “Letter of Intent”](https://www.tatnews.org/2023/11/tat-and-fliggy-sign-letter-of-intent/?utm_source=rss&utm_medium=rss&utm_campaign=tat-and-fliggy-sign-letter-of-intent&rand=55352)