TAT hosted a welcome reception for Chinese influencers visiting Thailand to showcase meaningful travel experiences and emphasize safety measures for tourists.
The Welcome Reception
The Tourism Authority of Thailand (TAT) recently hosted a ‘A Picnic Celebration at the Museum’ welcome reception for leading Chinese influencers participating in the ‘Amazing Festive & Exclusive Trip in Thailand’. The trip features bespoke itineraries reflecting Thai cultural values and reinforcing Thailand’s image as a safe destination.
The Trip Itinerary
The trip brought 93 leading influencers from China to explore meaningful travel experiences in Bangkok, Pattaya, Hua Hin, Chiang Mai, Chanthaburi, Phang-nga, and Ko Mak from 21-28 December 2023. With emphasis on tourist safety, the itinerary includes a variety of Thai tourism products and services that offer experience-based tourism and leverage the 5F Thai soft powers of Food, Film, Festival, Fight, and Fashion.
Experience and Safety
The ‘Amazing Festive and Exclusive Trip in Thailand’ aims to inspire Chinese travellers to visit Thailand through meaningful, one-of-a-kind travel experiences exclusive to each of the seven featured destinations. Additionally, the program introduced TAT’s new ‘Thais Always Care’ online campaign under the ‘Land of Care’ concept to boost tourists’ confidence in Thailand as a safe destination. Thailand has recorded 3,352,812 Chinese visitors and expects 3.5 million visitors from China this year.