# TAT and TAGTHAi sign MOU to bolster Thailand tourism

- Link: https://www.thailand-business-news.com/tourism/122913-tat-and-tagthai-sign-mou-to-bolster-thailand-tourism
- Published: 2024-01-21T10:09:54+07:00
- Author: Tourism Authority of Thailand

**TAT and Thai Digital Platform Social Enterprise Co., Ltd. signed an MOU to promote
the TAGTHAi travel app as the ideal platform for tourists exploring Thailand. The
app integrates public and private agencies to develop a comprehensive travel experience.
TAT will promote TAGTHAi, while TAGTHAi will provide data intelligence. The app 
offers the TAGTHAI Pass, providing access to various tourism-related services, and
is available for download.**

## TAT and TAGTHAi Sign MOU

The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise
Co., Ltd. have signed a Memorandum of Understanding (MOU) to raise awareness of 
TAGTHAi, the all-in-one Thailand application, as the must-have ‘Super Aggregator
Platform’ for local and foreign tourists exploring Thailand.

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## Recognition and Emphasis

Ms. Thapanee Kiatphaibool, TAT Governor, recognizes the potential of TAGTHAi as 
a ‘Super Aggregator Platform’ that caters to various types of travelers. The MOU
places emphasis on Thailand’s national development plan, “Thailand 4.0”, to enhance
technology and improve the country’s competitiveness and tourism industry. The TAGTHAi
travel app is set as a platform for local businesses, particularly small and medium-
sized enterprises, to promote their products and services.

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## Future Plans for TAGTHAi

Under the MOU, TAT will promote TAGTHAi via its marketing activities and publicity
channels as well as share insightful information on popular and upcoming tourist
attractions and tour routes. In exchange, TAGTHAi will provide data intelligence
on tourist’s travel preferences in Thailand, through analysation of user’s activity.
TAT and TAGTHAi have also worked together through the TAGTHAI Pass – a Thai digital
tourism pass, which allows tourists to access selected tourism-related services 
with just one payment.

**Source** : [TAT and TAGTHAi sign MOU to bolster Thailand tourism](https://www.tatnews.org/2024/01/tat-and-tagthai-sign-mou-to-bolster-thailand-tourism/?utm_source=rss&utm_medium=rss&utm_campaign=tat-and-tagthai-sign-mou-to-bolster-thailand-tourism&rand=55352)