# 3,000 B2B appointments at ‘Amazing Thailand Experience Forum 2024’

- Link: https://www.thailand-business-news.com/tourism/123533-the-amazing-thailand-experience-forum-2024-concluded-with-3000-b2b-appointments
- Published: 2024-01-24T10:15:13+07:00
- Author: Tourism Authority of Thailand

**TAT concluded the Amazing Thailand Experience Forum with 3,000 B2B appointments.
The event showcased luxury travel experiences and sustainable tourism practices 
to North American advisors.**

The Amazing Thailand Experience Forum 2024, held from 13-20 January, saw the Tourism
Authority of Thailand (TAT) showcase the kingdom’s luxury travel experiences and
sustainable tourism practices to 35 qualified luxury travel advisors from the United
States and Canada. The event featured at least 3,000 B2B appointments, highlighting
the TAT’s strategic direction towards high value and sustainable growth.

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The program was a collaborative effort between the TAT offices in New York and Toronto
and aimed to connect qualified luxury travel advisors in the Virtuoso network with
luxury travel suppliers in Thailand. Attendees had the opportunity to experience
firsthand the latest luxury offerings and services on offer across the kingdom.

The trade meet event, held on 17 and 19 January, was attended by 70 Thai suppliers
including hotels and resorts, as well as other luxury travel product and service
providers. The program included a market briefing for Thai suppliers, a product 
presentation, a special session on sustainable elephant conservation, table-top 
sales for North American travel advisors and Thai suppliers, and a welcome reception.

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The Thai government has set a target to welcome some 40 million foreign visitors
this year, as Thai authorities expect the tourism sector to generate 3.5 trillion
baht in revenue.

**Source** : [‘Amazing Thailand Experience Forum 2024’ concluded with 3,000 B2B appointments](https://www.tatnews.org/2024/01/amazing-thailand-experience-forum-2024-concluded-with-3000-b2b-appointments/?utm_source=rss&utm_medium=rss&utm_campaign=amazing-thailand-experience-forum-2024-concluded-with-3000-b2b-appointments&rand=55352)