# Foreign tourists are increasing their spending in Thailand

- Link: https://www.thailand-business-news.com/tourism/129845-foreign-tourists-are-increasing-their-spending-in-thailand
- Published: 2024-03-07T12:27:04+07:00
- Author: Aishwarya Gupta

The Tourism Authority of Thailand (TAT) conducted a survey finding that post-pandemic,
foreign tourists are spending more on luxury accommodation despite higher airfares,
with an average trip spending of 50,900 baht.

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## Key Takeaways

 * Foreign tourists are spending more on luxury accommodation post-pandemic, despite
   higher airfares, with average trip spending reaching 50,900 baht.
 * There has been a shift in dining preferences, with an increase in tourists opting
   for street food and a decrease in average spending on food and beverage.
 * The use of online platforms for travel arrangements is on the rise, but travel
   agents and tour operators still play a significant role, and the Tourism Authority
   of Thailand (TAT) plans to leverage social media, including TikTok, to target
   potential tourists.

The survey revealed a change in tourists’ dining preferences, with more people choosing
street food, increasing from 63% to 77.3%. As a result, the average spending on 
food and beverage has decreased to 4,094 baht from 5,875 baht in 2019. The survey
also noted that tourists from the Middle East are the biggest spenders.

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Online platforms are increasingly used for travel arrangements, but travel agents
still play a significant role. TAT plans to focus on digital strategies and collaboration
with influencers to promote Thailand’s destinations via social media.