# TAT and Grab launch promotional campaign for secondary cities

- Link: https://www.thailand-business-news.com/tourism/134804-tat-and-grab-launch-promotional-campaign-for-secondary-cities
- Published: 2024-04-05T23:35:05+07:00
- Author: Aishwarya Gupta

The Tourism Authority of Thailand (TAT) and Grab Thailand have launched the “Amazing
Thailand, Travel with Grab” campaign to promote domestic travel by showcasing attractions
in popular tourist spots and emerging secondary cities.

The campaign, running from April 1 to June 30, features “Unseen Thailand” through
the “Eat Pray Shop” concept and offers discounts on Grab’s services, with a chance
to win prizes worth over 35 million baht.

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The promotion includes travel vlogs titled “Amazing Thailand, Travel with Grab The
Series,” created with leading travel influencers to introduce hidden gems, local
cuisine, spiritual sites, and unique shopping experiences. New users can also enjoy
discounts of up to 100 baht on their first ride by using the promo code “NEW AMAZING,”
totaling over 8 million baht in discounts.

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The “Amazing Thailand, Travel confidently with Grab ” campaign comprises 3 key initiatives
namely:

 * The launch of Grab & Go tourist guidebook: The travel guide compiles a selection
   of tourist destinations, restaurants, festivals, and exciting activities that
   tourists should not miss across 4 major cities namely Bangkok, Pattaya, Chiang
   Mai, and Phuket. This comes in 2 versions, English and Chinese languages. Foreign
   tourists can find the guide book in GrabCar Premium service, or various  travel
   destinations such as hotels, restaurants, and TAT’s alliances. The e-guidebook
   is also available for download at  [www.grab.com/th/campaign/travel-guidebook-2023/](https://www.grab.com/th/en/campaign/travel-guidebook-2023/)
 * The development of “Super Host” online training course for Grab driver-partners:
   As part of the [GrabAcademy](https://www.grabdriverth.com/grabacademy-home) learning
   platform for our partners, the course features knowledge shared by an expert 
   from TAT. This will educate and provide guidance to GrabTaxi and GrabCar driver-
   partners as the frontliners of the country, to better serve tourists and  introduce
   them to the tourist attractions.
 * Consumer engagement activity called “Travel Confidently with Grab” to win a trip
   to Phuket and many prizes, along with discounts on Grab services:  The activity
   encourages local travelers to go traveling and share photographs of their travel
   experiences in Thailand with the activity’s hashtag on [GrabTH’s](https://www.facebook.com/GrabTH)
   Official Facebook.  Participants will stand a chance to win a round-trip to Phuket
   for 2 and a 2-night accommodation worth THB 50,000 in total, or other prizes 
   such as a SmartWatch, travel luggage, and discounts from Grab services. The activity
   runs from June 5 – 30, 2023.
 * In addition to this, Grab offers discounts for JustGrab, GrabCar, and Grab Electric
   VIP Taxi services users. By simply entering the “NEWTRAVEL” promo code,  new 
   user will get a maximum discount of up to THB 100, while existing users will 
   get up to THB 80 discount when using the “TRAVEL” promo code. Besides, the user
   can enjoy a 15% discount on GrabFood and GrabMark services^(3) after taking a
   ride, from June 1 – July 15, 2023.