# ‘ASEAN + India Shoppers in Thailand’ initiative to enhance Thailand’s economy through soft power

- Link: https://www.thailand-business-news.com/tourism/135472-asean-india-shoppers-in-thailand-initiative-to-enhance-thailands-economy-through-soft-power
- Published: 2024-04-11T14:05:45+07:00
- Author: Tourism Authority of Thailand

TAT and its partners have launched “ASEAN + India Shoppers in Thailand” to promote
Thai products and tourism. Participants can vote for their favorite elements and
receive shopping vouchers. This initiative is expected to boost tourism revenue.

## The ‘ASEAN + India Shoppers in Thailand’ Activity

The Tourism Authority of Thailand (TAT) and partners have introduced the ‘ASEAN 
+ India Shoppers in Thailand’ activity, encouraging ASEAN and Indian tourists to
vote for their favorite Thai soft-power element in exchange for shopping vouchers.
Scheduled to run from 29th April to 15th June 2024, this project aims to promote
Thailand as a tourism hub and showcase the country’s cultural richness to visitors.

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## Promoting Thai Soft Power

TAT Governor, Ms. Thapanee Kiatphaibool, highlighted the significance of this project
in supporting Thailand’s soft power promotional policy and boosting awareness and
sales of Thai products. Through online quizzes and gift voucher redemptions, tourists
can explore Thai brands and products while experiencing the country’s influence 
in various areas such as food, fashion, and festivals.

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## Enhancing Tourism Revenue

With an expected participation of 5,000 tourists from ASEAN and India, the ‘ASEAN
+ India Shoppers in Thailand’ activity anticipates generating around 131 million
Baht in tourism revenue. With easy access to Thailand and visa-free entry policies
for many visitors, the project aims to attract more short-haul travelers and contribute
to the country’s tourism industry growth.

**Source** : [‘ASEAN + India Shoppers in Thailand’ activity to boost Thai economy with soft power](https://www.tatnews.org/2024/04/asean-india-shoppers-in-thailand-activity-to-boost-thai-economy-with-soft-power/?utm_source=rss&utm_medium=rss&utm_campaign=asean-india-shoppers-in-thailand-activity-to-boost-thai-economy-with-soft-power&rand=55352)