# TAT and Klook sign Letter of Intent of Strategic Partnership

- Link: https://www.thailand-business-news.com/tourism/136766-tat-and-klook-sign-letter-of-intent-of-strategic-partnership
- Published: 2024-04-19T13:56:08+07:00
- Author: Tourism Authority of Thailand

**TAT and Klook signed a strategic partnership to promote quality tourism experiences
in Thailand, focusing on collaboration, digital transformation, empowering local
communities, and positioning Thailand as a top destination.**

The Tourism Authority of Thailand (TAT) and Klook have signed a Letter of Intent
to enhance collaborations in developing and promoting quality tourism experiences
in Thailand. TAT Governor, Ms. Thapanee Kiatphaibool, highlighted the goal of creating
joint marketing initiatives to attract more tourists from the ASEAN, South Asia,
and South Pacific regions, leveraging Thailand’s rich tourism resources.

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## Diverse Range of Experiences in Thailand

Klook aims to offer diverse and exclusive experiences in Thailand that showcase 
the destination’s culture, cuisine, and attractions. With over 1,700 experiences
currently available, Klook plans to increase this number by 20% and focus on promoting
Thailand’s five must-do experiences, such as Muay Thai matches in Bangkok and the
Siam Songkran Music Festival 2024.

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## Empowering Local Communities and Sustainable Tourism

Klook is committed to empowering local communities in Thailand by working with small-
medium operators to digitize their businesses and offer authentic Thai experiences
to travelers. Through partnerships with sustainable tour operators and a focus on
responsible tourism practices, Klook is helping to uplift local communities while
promoting meaningful and sustainable travel experiences in Thailand.

**Source** : [TAT and Klook sign Letter of Intent of Strategic Partnership](https://www.tatnews.org/2024/04/tat-and-klook-sign-letter-of-intent-of-strategic-partnership/?utm_source=rss&utm_medium=rss&utm_campaign=tat-and-klook-sign-letter-of-intent-of-strategic-partnership&rand=55352)