# TAT and UnionPay International Sign Letter of Intent

- Link: https://www.thailand-business-news.com/tourism/138804-tat-and-unionpay-international-sign-letter-of-intent
- Published: 2024-05-01T16:18:17+07:00
- Author: Tourism Authority of Thailand

**Thailand’s Tourism Authority and UnionPay International have signed a partnership
to promote quality tourism experiences for Chinese visitors. The agreement aims 
to stimulate travel and spending in Thailand.**

## Enhancing Cooperation for Quality Tourism

The Tourism Authority of Thailand (TAT) and UnionPay International (UPI) have signed
a Letter of Intent (LOI) to promote Thailand’s quality tourism experiences for Chinese
visitors and UnionPay cardholders. This agreement aims to strengthen strategic partnerships
and facilitate travel to Thailand for Chinese tourists.

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## Strategic Partnership for Chinese Market

Ms. Thapanee Kiatphaibool, TAT Governor, emphasized the importance of the TAT-UnionPay
International agreement in supporting the Thai government’s tourism policy. With
China being one of Thailand’s largest markets, the collaboration will focus on developing
and promoting quality tourism experiences in Thailand for Chinese visitors.

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## Stimulating Chinese Tourists to Visit Thailand

The two-year LOI between TAT and UnionPay International will involve joint marketing
initiatives, data sharing, and outreach efforts targeted at UnionPay’s high-end 
clients. The partnership aims to inspire Chinese tourists to visit Thailand, increase
spending on tourism products and services, and enhance understanding of their consumption
behavior.

**Source** : [TAT and UnionPay International Sign Letter of Intent](https://www.tatnews.org/2024/04/tat-and-unionpay-international-sign-letter-of-intent/?utm_source=rss&utm_medium=rss&utm_campaign=tat-and-unionpay-international-sign-letter-of-intent&rand=55352)