# TTM+ 2024 to generate economic and business value worth 4.4 billion baht

- Link: https://www.thailand-business-news.com/tourism/152042-ttm-2024-to-generate-economic-and-business-value-worth-4-4-billion-baht
- Published: 2024-07-19T08:06:00+07:00
- Author: Tourism Authority of Thailand

**The Thailand Travel Mart Plus (TTM+) 2024 event in Khao Lak was a success, generating
4,428.98 million Baht and facilitating 14,792 business appointments. The event focused
on sustainability, with initiatives to reduce greenhouse gas emissions and enhance
waste management. The next event is scheduled for June in Chiang Mai.**

## Successful Outcomes at TTM+ 2024

Bangkok, 18 July 2024 – The Thailand Travel Mart Plus (TTM+) 2024, held from 5-7
June in Khao Lak, Phang-Nga, significantly contributed to the Thai economy. Survey
responses from participants indicate an estimated 4,428.98 million Baht generated.
The event, themed ‘Amazing Thailand: Your Stories Never End’, supported high-value
and sustainable tourism aligned with the ‘Ignite Thailand’s Tourism’ vision.

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## Record Attendance and Business Engagement

Ms. Thapanee Kiatphaibool, TAT Governor, highlighted the event’s success, noting
it surpassed nearly all targets. TTM+ 2024 saw 418 buyers from 50 countries and 
430 sellers from Thailand, with 100 media representatives in attendance. The event
facilitated 14,792 business appointments, far exceeding the target of 3,500, demonstrating
strong confidence in Thailand as a preferred tourist destination.

## Sustainability Efforts and Future Plans

The event’s sustainability efforts included the ‘Zero Waste to Landfills’ initiative,
effectively managing 2,701.4 kg of waste and reducing greenhouse gas emissions by
1,139.67 kg carbons. This environmental effort is equivalent to the absorption of
CO2 by 126.63 trees annually. TTM+ 2024 also supported local communities with food
donations. The next TTM+ event is scheduled for June in Chiang Mai.

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**Source** : [TTM+ 2024 estimated to generate 4.4 billion Baht worth of economic and business value](https://www.tatnews.org/2024/07/ttm-2024-estimated-to-generate-4-4-billion-baht-worth-of-economic-and-business-value/?utm_source=rss&utm_medium=rss&utm_campaign=ttm-2024-estimated-to-generate-4-4-billion-baht-worth-of-economic-and-business-value&rand=55352)