# TAT launches prize initiative for content creators with TikTok and Klook

- Link: https://www.thailand-business-news.com/tourism/153076-tat-launches-prize-initiative-for-content-creators-with-tiktok-and-klook
- Published: 2024-07-25T07:57:00+07:00
- Author: Tourism Authority of Thailand

**The “Amazing Thailand Passion Ambassador” initiative, a collaboration between 
TAT, TikTok, and Klook, encourages tourists and content creators to share travel
videos on TikTok. Participants have the chance to win prizes, with the goal of boosting
tourism and the Thai economy.**

## Launch of “Amazing Thailand Passion Ambassador” Initiative

The Tourism Authority of Thailand (TAT) has partnered with TikTok Thailand and Klook
Thailand to introduce the “Amazing Thailand Passion Ambassador” initiative. This
campaign invites tourists and content creators to share their Thailand travel experiences
via engaging videos for the chance to win prizes totaling over two million Baht.
The initiative aims to showcase Thailand’s attractions through creative content,
encouraging visitors to explore all five regions of the country.

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## Significant Boost for Thai Tourism

Ms. Thapanee Kiatphaibool, TAT Governor, explained that the campaign aligns with
the government’s “Ignite Thailand’s Tourism” vision. Reflecting TAT’s PASS strategy—
Partnership 360, Accelerate Access to Digital World, Subculture Movement, and Sustainably
Now—the initiative aims to generate 15,000 trips in the latter half of the year,
boosting both direct and indirect tourism revenue. TikTok creators will promote 
the campaign, helping tourists become “Amazing Thailand Passion Ambassadors” by 
using TikTok’s content creation tools.

## Collaborative Promotions and Attractive Discounts

Partnerships with Klook Thailand include a 10% discount on hotel and car rentals
and a 12% discount on various tourist activities at over 150 partners across Thailand.
Major participants include Centara Hotels, Dusit Hotels, and attractions like Chiang
Mai Night Safari and Mahanakhon SkyWalk. Ms. Kanokkun Changpun, Marketing Director
at Klook Thailand, expressed confidence that the initiative would enhance Thailand’s
reputation as a prime destination offering rich travel experiences. The video entries
tagged with #AmazingThailandPassionAmbassador will be judged, with winners announced
on 15 September 2024.

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**Source** : [TAT launches “Amazing Thailand Passion Ambassador” initiative](https://www.tatnews.org/2024/07/tat-launches-amazing-thailand-passion-ambassador-initiative/?utm_source=rss&utm_medium=rss&utm_campaign=tat-launches-amazing-thailand-passion-ambassador-initiative&rand=55352)