The Tourism Authority of Thailand has launched ‘TAT Connex’ with the aim of boosting tourism through influencer marketing. This platform serves as a connection point for businesses and influencers, allowing for real-time campaign tracking and data analysis, ultimately enhancing Thailand’s tourism industry.
Bangkok, 16 August 2024 – The Tourism Authority of Thailand (TAT) has launched ‘TAT Connex’, a new influencer marketing platform aimed at revolutionizing digital transformation in tourism. TAT Governor, Ms. Thapanee Kiatphaibool, emphasized that TAT Connex will enhance brand visibility for Thai tourism businesses, encouraging more travel and boosting tourism spending.
Connecting Influencers and Businesses
The TAT Connex platform, accessible via its app (Android and iOS) and website www.tatconnex.com, was activated earlier this month. It invites all categories of local and international influencers to connect with various tourism-related businesses. The platform supports real-time campaign tracking and data analysis through social media channels like Facebook, Instagram, TikTok, and X (Twitter).
Launch Event Highlights and Future Vision
The launch featured a panel discussion on the power of influencer marketing, with insights from industry leaders and a practical workshop on platform usage. Ms. Thapanee highlighted TAT’s commitment to boosting tourism in line with the government’s ‘Ignite Thailand’s Tourism’ vision. TAT Connex, available in Thai and English, is set to become an invaluable tool for enhancing tourism in Thailand, and it’s free for all users. For more information, visit www.tatconnex.com and the TAT Connex Facebook page.
Source : “TAT Connex” influencer marketing platform officially launched
