# TAT Connex: Thailand’s New Influencer Marketing Platform

- Link: https://www.thailand-business-news.com/tourism/156986-tat-connex-thailands-new-influencer-marketing-platform
- Published: 2024-08-17T11:19:28+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand has launched ‘TAT Connex’ with the aim of boosting
tourism through influencer marketing. This platform serves as a connection point
for businesses and influencers, allowing for real-time campaign tracking and data
analysis, ultimately enhancing Thailand’s tourism industry.**

Bangkok, 16 August 2024 – The Tourism Authority of Thailand (TAT) has launched ‘
TAT Connex’, a new influencer marketing platform aimed at revolutionizing digital
transformation in tourism. TAT Governor, Ms. Thapanee Kiatphaibool, emphasized that
TAT Connex will enhance brand visibility for Thai tourism businesses, encouraging
more travel and boosting tourism spending.

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## Connecting Influencers and Businesses

The TAT Connex platform, accessible via its app (Android and iOS) and website [www.tatconnex.com](http://www.tatconnex.com),
was activated earlier this month. It invites all categories of local and international
influencers to connect with various tourism-related businesses. The platform supports
real-time campaign tracking and data analysis through social media channels like
Facebook, Instagram, TikTok, and X (Twitter).

## Launch Event Highlights and Future Vision

The launch featured a panel discussion on the power of influencer marketing, with
insights from industry leaders and a practical workshop on platform usage. Ms. Thapanee
highlighted TAT’s commitment to boosting tourism in line with the government’s ‘
Ignite Thailand’s Tourism’ vision. TAT Connex, available in Thai and English, is
set to become an invaluable tool for enhancing tourism in Thailand, and it’s free
for all users. For more information, visit [www.tatconnex.com](http://www.tatconnex.com)
and the TAT Connex Facebook page.

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**Source** : [“TAT Connex” influencer marketing platform officially launched](https://www.tatnews.org/2024/08/tat-connex-influencer-marketing-platform-officially-launched/?utm_source=rss&utm_medium=rss&utm_campaign=tat-connex-influencer-marketing-platform-officially-launched&rand=55352)