# TAT hosts ‘Unveiling Thailand’s Charm: A 2024 Showcase’ during New York Fashion Week

- Link: https://www.thailand-business-news.com/tourism/161025-tat-hosts-unveiling-thailands-charm-a-2024-showcase-during-new-york-fashion-week
- Published: 2024-09-09T10:11:43+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand and designer Pipatchara showcased Thailand’s
charms and sustainable tourism at New York Fashion Week, featuring culinary delights,
fashion, and VR experiences, emphasizing community and sustainability.**

## New York Fashion Week Celebration

New York, 9 September 2024 – The Tourism Authority of Thailand (TAT), along with
fashion designer Pipatchara, hosted ‘Unveiling Thailand’s Charm: A 2024 Showcase’
and ‘A Royal Gala Night’ at the Mandarin Oriental to celebrate New York Fashion 
Week. Her Royal Highness Princess Ubolratana attended the events, which were also
graced by distinguished guests, media, and TAT partners. Ms. Thapanee Kiatphaibool,
TAT Governor, led the delegation warmly welcoming all attendees.

ADVERTISEMENT

## Showcasing Thai Culture and Sustainability

Ms. Thapanee highlighted Thailand’s essential experiences, showcasing facets of 
the kingdom’s charms like food, fashion, arts and crafts, culture, and scenery. 
The ‘5-Must Do’ pillars were emphasized: Must Taste, Try, Buy, Seek, and See, offering
a culinary journey with organic chocolates, traditional Thai dances, and fashion
exhibits. The showcases aimed to invite travelers to explore Thailand’s beauty and
cultural experiences in new ways, paving the future of tourism.

## Fashion and Sustainable Tourism Vision

‘A Royal Gala Night’ featured a fashion show curated by Pipatchara Kaeojinda, emphasizing
sustainable fashion. Pipatchara shared new collections aiming to support local Thai
communities, reflecting TAT’s commitment to eco-friendly tourism. Pipatchara’s works
showcased transformation, turning waste into elegant fashion pieces. Ms. Thapanee
concluded by sharing TAT’s strategies to attract 1.13 million US travelers in 2024,
through various marketing activities and partnerships, including HBO’s ‘The White
Lotus’ season 3.

### Related**Posts**

###  󠀁[Phuket named top wellness destination by Canadian travellers](https://www.thailand-business-news.com/press-release/331672-phuket-named-top-wellness-destination-by-canadian-travellers)󠁿

###  󠀁[TAT highlights Thailand’s film production talents and tourism charm at TIFF 2026](https://www.thailand-business-news.com/tourism/329371-tat-highlights-thailands-film-production-talents-and-tourism-charm-at-tiff-2026)󠁿

###  󠀁[Weather and travel updates for Bangkok and its nearby regions](https://www.thailand-business-news.com/tourism/331213-weather-and-travel-updates-for-bangkok-and-its-nearby-regions)󠁿

###  󠀁[TAT highlights “Healing is the New Luxury” at the Tourism Expo Japan 2026](https://www.thailand-business-news.com/health/331124-tat-highlights-healing-is-the-new-luxury-at-the-tourism-expo-japan-2026)󠁿

**Source** : [TAT hosts ‘Unveiling Thailand’s Charm: A 2024 Showcase’ during New York Fashion Week](https://www.tatnews.org/2024/09/tat-hosts-unveiling-thailands-charm-a-2024-showcase-during-new-york-fashion-week/?utm_source=rss&utm_medium=rss&utm_campaign=tat-hosts-unveiling-thailands-charm-a-2024-showcase-during-new-york-fashion-week&rand=55352)