# Thailand anticipates 40 million foreign tourist arrivals next year

- Link: https://www.thailand-business-news.com/tourism/167384-thailand-anticipates-40-million-foreign-tourist-arrivals-next-year
- Published: 2024-10-11T09:51:35+07:00
- Author: Olivier Languepin

**Thailand anticipates 40 million foreign tourist arrivals next year, aiming for
3.4 trillion baht in revenue. The government plans a campaign to promote Thai culture
and attractions, leveraging companies like Trip.com and Expedia.**

Thailand is setting its sights high for 2025, with an ambitious target of 40 million
foreign tourist arrivals. This goal is not just a number; it represents a significant
rebound to pre-pandemic tourism levels and reflects the country’s comprehensive 
efforts to revitalize its vital tourism sector.

ADVERTISEMENT

Prime Minister Paetongtarn Shinawatra is targeting a generation of 3.4 trillion 
baht (US$101 billion) in tourism revenue and has met with executives from diverse
travel and hospitality companies to devise strategies for future expansion.

The targets are optimistic, especially considering the slow return of Chinese travelers,
a significant market for Thailand’s tourism industry. However, the authority is 
confident that the combination of big events, strategic promotions, and the inherent
appeal of Thailand’s tourist offerings will help achieve these goals.

### Related**Posts**

###  󠀁[Thailand Targets High-Value Travelers at ITB Asia 2026](https://www.thailand-business-news.com/marketing/336164-thailand-targets-high-value-travelers-at-itb-asia-2026)󠁿

###  󠀁[TAT celebrates the launch of Virgin Atlantic’s inaugural flight from London Heathrow to Phuket](https://www.thailand-business-news.com/tourism/335671-tat-celebrates-the-launch-of-virgin-atlantics-inaugural-flight-from-london-heathrow-to-phuket)󠁿

###  󠀁[TAT and Tripadvisor are teaming up to support Thailand’s tourism transformation planned for 2027](https://www.thailand-business-news.com/tourism/335010-tat-and-tripadvisor-are-teaming-up-to-support-thailands-tourism-transformation-planned-for-2027)󠁿

###  󠀁[Thailand’s new entry fee and departure tax could raise travel costs for foreign tourists by nearly $80](https://www.thailand-business-news.com/tourism/333476-thailands-new-entry-fee-and-departure-tax-could-raise-travel-costs-for-foreign-tourists-by-nearly-80)󠁿

The Land of Smiles, as Thailand is affectionately known, has long been a favorite
destination for travelers worldwide. Its rich cultural heritage, stunning beaches,
and vibrant cities offer a diverse range of experiences. The Thai government, in
collaboration with major travel companies, is launching promotional campaigns and
initiatives to attract tourists and showcase Thai culture and lesser-known destinations.

The country will launch a campaign promoting its vibrant culture, hidden gems, and
attractions. This follows a positive trend, with 27 million tourists visiting so
far this year, edging towards a goal of 36.7 million.

The Tourism Authority of Thailand (TAT) is focusing on big events and personalized
tour packages to cater to various traveler preferences, including the elderly and
medical tourists. This strategy aligns with the government’s vision to promote Thailand
as a grand tourism destination.