# Thailand highlights soft power and sustainability initiatives at the World Travel Market 2024

- Link: https://www.thailand-business-news.com/tourism/173906-thailand-highlights-soft-power-and-sustainability-initiatives-at-the-world-travel-market-2024
- Published: 2024-11-08T17:36:03+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand participates in WTM 2024, promoting “Ignite 
Thailand: Soft Power and Sustainability”, showcasing Thai heritage and sustainability,
with Princess Ubolratana. Increase in Thai sellers includes tourism award winners.**

## Thailand’s Commitment to Sustainable Tourism

The Tourism Authority of Thailand (TAT) is showcasing its vibrant culture and sustainable
tourism at the World Travel Market (WTM) 2024 in London from 5-7 November. Celebrating
its 43rd year at the event, TAT’s theme, “Ignite Thailand: Soft Power and Sustainability,”
highlights the country’s dedication to eco-friendly travel. The Thailand Stand, 
spanning 400 square metres, fosters connections between buyers and sellers, emphasizing
traditional Thai crafts, indigenous fabrics, and sustainable practices. The presence
of Her Royal Highness Princess Ubolratana underlines Thailand’s royal support and
deep cultural heritage, as she engages with visitors through a special activity 
involving the collaboration of TAT and Teddy House.

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## Showcasing Cultural Richness and Partnerships

The exhibit features textiles from provinces famed for their natural dyeing techniques,
such as Mae Hong Son and Lampang. The stand also offers DIY experiences, allowing
visitors to create souvenirs from Thai fabrics. Information on Thai Craft Destinations
and specialty travel routes focusing on low-carbon, luxury, and wellness experiences
is provided. Ms. Thapanee Kiatphaibool, TAT Governor, highlights the WTM’s role 
in promoting Thailand’s global tourism appeal, supporting 42 Thai sellers, including
hotels and Destination Management Companies. Esteemed partners like Thai Airways
and Bangkok Airways enhance this collaborative spirit, reinforcing Thailand’s appeal
as a premier travel destination.

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## UK Tourism and Future Prospects

The UK remains a pivotal market, with Thailand welcoming 739,837 UK visitors between
January and October 2024, aiming to reach one million by year-end. UK visitors, 
mostly independent travelers, frequently visit Bangkok, Phuket, and Chiang Mai. 
They stay an average of 18.33 nights, spending approximately 68,488 Baht per trip.
Popular travel motivations include leisure, family visits, and sports tourism. The
upcoming high season from November 2024 to March 2025 promises 552 direct flights
between the UK and Thailand, providing 174,864 seats, thus facilitating better access
to Thailand’s diverse offerings. This strategic approach enhances Thailand’s status
as a sought-after destination for UK travelers.

**Source** : [Thailand showcases ‘Ignite Thailand: Soft Power and Sustainability’ at WTM 2024](https://www.tatnews.org/2024/11/thailand-showcases-ignite-thailand-soft-power-and-sustainability-at-wtm-2024/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-showcases-ignite-thailand-soft-power-and-sustainability-at-wtm-2024&rand=55352)