# 1.3 million tourists traveled to Thailand in the first half of January 2025

- Link: https://www.thailand-business-news.com/tourism/190448-1-3-million-tourists-traveled-to-thailand-in-the-first-half-of-january-2025
- Published: 2025-01-23T10:46:00+07:00
- Author: Daniel Lorenzzo

Around 1.3 million foreign tourists have entered Thailand in just the first two 
weeks of 2025, with around 200,000 of them being Chinese tourists. Meanwhile, Thailand
expects to generate some 40 billion baht of tourism revenue during this year’s Lunar
New Year period.

Thailand’s tourism sector is experiencing a robust recovery, driven by government
initiatives such as promotional campaigns and relaxed visa policies aimed at attracting
visitors, particularly from key markets like China. Hotels, restaurants, and local
businesses are preparing to meet the growing demand, with many reporting increased
bookings and heightened interest in their services.

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For 2025, the Thai government expects to welcome 7.3 million Chinese tourists, generating
around 450 billion baht of revenue for Thai entrepreneurs. Additionally, during 
the Chinese New Year 2025 period, tourism revenues are expected to exceed 40 billion
baht, driven by a surge in Chinese visitors. It is estimated that 287,000 Chinese
tourists will arrive during the holiday, a 7% increase from the previous year.

Overall, Chinese tourism is expected to play a significant role in Thailand’s economy
in 2025, with the government aiming to attract a total of 40 million foreign tourists
and generate 3.4 trillion baht in tourism revenue.

## Chinese New Year in Thailand

Chinese New Year is celebrated in Thailand with vibrant festivities that blend traditional
Chinese customs with Thai culture. In Bangkok, the celebrations are particularly
lively, especially in the city’s vibrant Chinatown, where locals light firecrackers,
participate in dragon and lion dances, and adorn their homes and businesses with
red banners and lanterns bearing auspicious messages.

The color red holds significant importance during these celebrations, symbolizing
vitality, celebration, good fortune, good luck, and prosperity. Families gather 
for sumptuous feasts featuring symbolic dishes and offer prayers to their ancestors
with food, incense, and paper gifts. Temples across the city are filled with devotees
seeking blessings for the new year, highlighting Thailand’s multicultural harmony
and respect for diverse traditions.

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In 2025, Chinese New Year in Bangkok will be celebrated from January 27 to January
29. While it is not an official national holiday in Thailand, the celebrations often
last two to three days and include firework displays, performances from dancers 
and acrobats, and beautifully crafted Chinese paper lanterns hung outside homes 
and buildings.

The date of Chinese New Year varies each year according to the Chinese lunar calendar.
In 2024, it fell on February 10, marking the start of the Year of the Wood Dragon.
The 12 animals of the Chinese zodiac correspond to each year, and each animal is
associated with specific traits and characteristics.