# Thailand Wins Best Stand Award at FITUR 2025 for Excellence and Sustainability

- Link: https://www.thailand-business-news.com/tourism/191874-thailand-wins-best-stand-award-at-fitur-2025-for-excellence-and-sustainability
- Published: 2025-01-28T11:04:40+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand (TAT) won the Best Stand Award at FITUR 2025
for showcasing Thai culture and sustainability. TAT’s stand featured traditional
crafts and highlighted key tourism destinations.**

## Thailand Triumphs at FITUR 2025

The Tourism Authority of Thailand (TAT) achieved global acclaim by winning the Best
Stand Award at FITUR 2025, hosted in Madrid, Spain, from 22-26 January. Outshining
156 countries, TAT’s exhibit highlighted a unique blend of Thai culture and sustainability.
The stand was crafted with traditional and eco-friendly elements, such as wooden
lanterns and woven crafts, capturing the attention of international visitors.

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## TAT’s Commitment to Sustainability

TAT Governor Ms. Thapanee Kiatphaibool expressed pride in the team’s innovation 
and dedication to sustainability. She highlighted the creative installation featuring
fabrics like tie-dye and pha khao ma, showcasing key tourist destinations. This 
display emphasized Thailand’s commitment to sustainable tourism and cultural heritage
as part of the Grand Tourism and Sports Year 2025 celebration.

## Engaging Experiences and Global Recognition

Thailand’s stand featured “5 Must-Do Experiences,” including Muay Thai, Bo Sang 
umbrella painting, and Thai-inspired cocktails. The live demonstrations exemplified
Thailand’s soft power, drawing widespread admiration. Awarded the Best Stand in 
FITUR 2025’s Countries/Regions category, TAT’s exhibit emphasized exemplary design,
storytelling, and eco-conscious practices, affirming Thailand’s status as a premier
travel destination.

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**Source** : [Thailand Wins Best Stand Award at FITUR 2025 for Excellence and Sustainability](https://www.tatnews.org/2025/01/thailand-wins-best-stand-award-at-fitur-2025-for-excellence-and-sustainability/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-wins-best-stand-award-at-fitur-2025-for-excellence-and-sustainability&rand=55352)